There was a time when many Malaysians would scoff at the idea of a RM10 cup of coffee — inevitably, some still do— yet, it is now an almost common sight to see a specialty coffee shop brimming with the crowd on weekends, while serving as an urban oasis for remote workers on a weekday. 'That, however, doesn't signal the death of traditional kopitiams which kickstarted Malaysia's coffee culture back in the colonial era. It is not a rare occurrence to stumble upon a row of shops boasting both kopitiams and specialty coffee cafes, showing that both old and new-wave coffee have their pull.
Kopitiams typically serve Robusta coffee, dark roasted with margarine and sugar, giving it its distinctive, bold flavour profile. Meanwhile, the specialty coffee movement prioritises quality over quantity (coffee scoring 80 points or above on the Specialty Coffee Associations 100-point scale), emphasising the entire seed-to-cup process. 'This entails knowing exactly where the Arabica beans of the coffee we are drinking comes from, down to the farm name and location, as well as its varietal and process. Coffee professionals are then tasked with learning and exploring precise brewing techniques, bringing out the best flavours of the coffee. Single-origin coffees, which highlight unique attributes of beans from specific regions, have especially grown in popularity as of late.
In between old-school coffee and high-end specialty coffee lies value-focused Malaysian branded coftfee such as Zus Coffee, Bask Bear and Gigi Coffee, which make Arabica coffee more accessible than ever before. World Coffee Portal data shows that Malaysian-branded coffee grew a whopping 28 per cent over last year. 'This reflects a growing middle class, brought about by economic growth, whose higher spending power and penchant for premium products are fuelling the rise of specialty coffee.
Diese Geschichte stammt aus der August 2024-Ausgabe von L'OFFICIEL Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2024-Ausgabe von L'OFFICIEL Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The LEGACY Continues
It’s a never-ending celebration of New York City, and this season, Coach brings more fun and excitement to the collection with some of the city’s most iconic emblems and motifs.
Golden SPLENDOUR
Chaumet creates a bejewelled buzz with the reinvention of its Bee My Love icon.
Cinematic ROMANCE
Chanel’s romantic Autumn/Winter 2024 collection pays tribute to Claude Lelouch’s A Man and a Woman and draws from Gabrielle Chanel’s wardrobe.
Light & LUXURY
Chopard unveils a dazzling new Ice Cube campaign starring Bella Hadid.
WATCH and listen...
.. literally. CHANEL introduces the Premiére Sound timepiece that combines a watch and wait for it wired headphones.
TIME & Tradition
Van Cleef Arpels champions the preservation of métiers d’art through its Poetry of Time.
Fashion DEVIATION
For Autumn 2024, Tory Burch embarks on another journey to redefine and reimagine her point of view to elevate everyday elegance.
DRAMATIC future
Louis Vuitton’s Autumn/Winter 2024 collection is a symphony of the past, the now and tomorrow.
SAVOUR Savoir-faire
From September 1 to 30, Cartier opens the doors to the third edition of Homo Faber, The Journey of Life, paying tribute to the beauty of nature through its jewellery expertise.
The PATRIOT
Yasmin Ahmad trailblazed a new kind of cinema for Malaysia, redefining local films for our multiracial, multicultural society. Those who know and love her share their thoughts on why this visionary filmmaker will always have a place in the nation’s collective consciousness.