FLY high

TUMI reaches new heights with its Fall 2023 collection

- JOAN KONG

For over 45 years, TUMI has relentlessly perfected its customers’ journeys through its elevated craftsmanship, and for Fall 2023, it’s no different. With the world travelling again, the brand celebrated the launch of its new collection with an immersive pop-up at Seoul’s Lotte World Mall Atrium, and we were flown out to experience it first-hand.

Dubbed “Essentially Beautiful”, the pop-up stayed true to the roots of the brand, taking inspiration from the signature contours and cutting-edge craftsmanship of its signature 19 Degree hard-side luggage. One step inside the space and we had a view of the full collection that strikes the right balance between technical functionality and meticulous attention to detail. The key highlights include the 19 Degree line with a colourful update and the Expandable series with handy zipper expansions. The new Georgica bags are made with everyday women in mind, as offerings including crossbody and totes exude sophisticated ease. There’s also the Alpha X collection pushing the limits of performance luxury as it’s crafted from PX6 — TUMI’s most durable fabric to date.

Instead of solely focusing on its own story, the brand shifted some of the limelight to its ambassador and crew member, South Korean footballer Son Heung-min, who made a guest appearance at the event. “I’m thrilled to be a part of TUMI’s pop-up — and even more so that we’re in my home country. Excited that everyone gets to experience the Essentially Beautiful campaign in this special place,” said Son. The locker inspired display that featured collectables and merchandise signed by the pro footballer was a crowd favourite.