EG DOES IT

From online selling to online sensation, 24-year old Edelyn Gonzalvo has built a clothing brand that aims to be a bridge between what we consider trendy and unique

- KRISTOFF SISON

Sporting a little black sheer dress, knee-high white leather boots, and a simple baseball cap, Edelyn Gonzalvo walked into the dressing room and stood right beside the production team. She took a quick breather, let loose a smile that spread across the room, shared a little quip about the heat of that midsummer morn, and immediately sat on the high chair to get glammed up. There was no pomp and circumstance. Her amiability wouldn’t make you think that she’s a self-made CEO of a clothing and skin care line. More surprisingly, you wouldn’t think that she’s just 24 years old.

“I’m dedicated to my role,” shares Edelyn, or “EG” as she is referred to by her near one million followers across social media. However, this role isn’t as clear-cut as it may seem. As the founder and owner of EG Trends Apparel, a clothing line focused on updating wardrobe essentials with a modern appeal, and the recently-unveiled EG Skin Essentials, she makes big business moves daily. But simultaneously, she is also her own brands’ model. She wears all of her pieces, takes lots of multi-angle photos, and shares these on her sites. She brings her own line of creams and lotions on vacations, never missing an opportunity to create content and buzz online.

For EG, this isn’t a result of necessity, but of passion. If she doesn’t show that she herself believes in her own products—and it’s very evident how proud she is of her accomplishments—then who will?

NOT JUST A VIRAL HIT