In His Orbit

Korean-born Moon Se Hoon is a familiar face to those who binge on romantic reality competitions set on islands. While we met him in the reality show Single’s Inferno with a brief introduction to who he is as a love interest, we rarely get a glimpse of who he is in real life. While holding up credentials fit for someone twice his age, the chef, entrepreneur, and celebrity figure makes it clear that despite all that he has achieved, he is still the same honest and relatable figure. He goes by his day with the same passion he had when he first started — revealing layers of an honest man whose ambitions motivate him to change the world around him.

- Manfred Lu

Hi Moon Se Hoon, we're delighted to have you as our December/January '23 cover star. What have you been up to since your days at Single’s Inferno?  Hello! It is an honour to end the year and start 2023 with Men's Folio. As usual, I am currently very focused on my businesses, which, in addition to the Only go main branch, I have been occupied day by day with the opening of its new branch in Gwangju, which opened this year as well.

Most of us in Singapore would know you from Single’s Inferno. How would you describe yourself to those who are hearing about you for the first time? I am just a young businessman who cooks. I strive to create delicious food, good service, and authentic brands for like-minded people in my 20s.

We've also seen most of you on the show. What is something unique about you that most are unaware of? I possess a positive mindset that reminds me that I am capable of doing anything. I think that positivity has led me to this point.

Now let's talk about your businesses. When did you decide to open Onlygo, and why?  Only go is a brand I created with many years of experience after three big failures. It is a brand full of passion from the name that contains all the know-how gained through experiences and failures.

What is your earliest relationship with food? My journey with food began in my 20s; I did not have a day away from food. My experience with it started from working at farms, small stalls, and ultimately Onlygo. Food is now one of the keywords that represent me; it has always been a love-hate relationship.