![BOLD TYPE](https://cdn.magzter.com/1433843637/1671981863/articles/nnvflC9KF1672211212009/BOLD-TYPE.jpg)
Philippe Apeloig doesn't hold back. "The watch industry is just a little backward when it comes to typography," he says. "It just isn't a priority for its companies when they consider their dials. Design for them is so much more related to shape, materials and so on, that an opportunity is missed to give a watch personality through type. Perhaps the problem is that when typography is well-done it's invisible. It's rarely meant to be spectacular. But that doesn't mean it's not completely changing the aspect of a watch."
Apeloig knows of what he speaks: he is the French typographer who, a decade ago this year, was hired by Hermès Horloger to give his attention to the Slim d'Hermès. The result is a curiously bisected, light and, perhaps most importantly of all, distinctive stencil-like number form, and arguably the most celebrated instance of watch dial typography in recent years. Apeloig also worked on the H08 seen here.
Indeed, it is a counter, in a way, to the criticism levelled by typographers at so many dials on so many watches from many of the most esteemed makers: why, for example, is there a strange gap in the kerning between the 'a' and 'i' on the dial of a 2019 reissue Rado Captain Cook, seemingly just repeating the error found on the 1960s model; why does the Grand Seiko SBGR077 use not one but a jumble of four typefaces on the same dial; or why the flurry of city names in the fancy Chancery font was thought to sit well alongside the hours in plain Arial on the Patek Philippe 5131 world time watch.
Diese Geschichte stammt aus der December 2022/January2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 2022/January2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Star-Stück](https://reseuro.magzter.com/100x125/articles/10193/1738181/OLiUdQs191718797089330/STARSTCK.jpg)
Star-Stück
Montblanc celebrates 100 years of the emblematic Meisterstück by honouring it with the titular role in a Wes Anderson-directed campaign.
![In The Lap Of Luxury](https://reseuro.magzter.com/100x125/articles/10193/1738181/oQO9ebes91718796866272/IN-THE-LAP-OF-LUXURY.jpg)
In The Lap Of Luxury
Luxury brands are dipping their toes into the hospitality scene and here is the list of the latest hotels to visit at least once in your lifetime.
![Through The Eyes Of A Finn](https://reseuro.magzter.com/100x125/articles/10193/1738181/WEfU98jIb1718796756003/THROUGH-THE-EYES-OF-A-FINN.jpg)
Through The Eyes Of A Finn
Men's Folio spoke to Jyri Pylkkänen - the newly appointed Glenfiddich & The Balvenie Regional Malts Southeast Asia brand ambassador-about his early days in the alcohol scene, his plans for the region and his whisky recommendations.
![A Sip of Summer](https://reseuro.magzter.com/100x125/articles/10193/1738181/NTiK-TSe51718796704757/A-SIP-OF-SUMMER.jpg)
A Sip of Summer
The Royal Salute 21 Year Old Miami Polo Edition captures the playfully vibrant energy of the modernday polo destination.
![One For the Road](https://reseuro.magzter.com/100x125/articles/10193/1738181/_RNVYBYmr1718796635662/ONE-FOR-THE-ROAD.jpg)
One For the Road
The Longmorn latest expressions are more than just a celebration of their 130 years in the business - they are a commitment to finer details, and the things that matter.
![The Elixir of Youth](https://reseuro.magzter.com/100x125/articles/10193/1738181/RuUVoVNt81718796495506/THE-ELIXIR-OF-YOUTH.jpg)
The Elixir of Youth
EVOLCARE Collagen Combo+ is a \"fountain of youth\" in a bottle and the go-to for youthful, plump and luminous skin.
![The Bulgari Icon Campaign Closes The Loop On Its Icon Status](https://reseuro.magzter.com/100x125/articles/10193/1738181/TNrfhTFUE1718795215588/THE-BULGARI-ICON-CAMPAIGN-CLOSES-THE-LOOP-ON-ITS-ICON-STATUS.jpg)
The Bulgari Icon Campaign Closes The Loop On Its Icon Status
Bvlgari celebrates the iconic Bvlgari B.zero1 ring with new iterations to honour its minimalist, architectural elements in the Bvlgari Icon Campaign starring Zendaya and Lisa Manoban.
![Reaching For The Stars](https://reseuro.magzter.com/100x125/articles/10193/1738181/74FjwVBAw1718795088728/REACHING-FOR-THE-STARS.jpg)
Reaching For The Stars
Men's Folio spent some time chatting with Zenith's new CEO, Benoit de Clerck, at Watches & Wonders Geneva about his direction for the brand and his tenure thus far.
![Born To Dare](https://reseuro.magzter.com/100x125/articles/10193/1738181/5eZuZPbRb1718794901518/BORN-TO-DARE.jpg)
Born To Dare
The Tudor \"Born To Dare\" manifesto reverberates across the New Zealand All Blacks rugby team - from the Haka to their test matches.
![Light & Darkness](https://reseuro.magzter.com/100x125/articles/10193/1738181/YnlZvUU2x1718794760025/LIGHT-DARKNESS.jpg)
Light & Darkness
Men's Folio spoke to CEO of Jaeger-LeCoultre, Catherine Rénier and their newest Made of Makers family member light painter, Roy Wang, about their artistic collaboration - the Dragon of Time - and the facets of precision in their lives.