For some, a fragrance's power comes down to its scent and marketing. Controversial opinion or not, you see it everywhere. Without name-dropping, recall brand names with these narratives: Charlize Theron was seen sauntering out of a glamorous golden bath while Robert Pattinson indulged in a tantalizing tryst. Johnny Depp recently signed a three-year fragrance deal worth USD 20 million, and closer to home, Meerqeen was appointed as a fragrance and foundation ambassador.
The choice of the ambassador is nearly as crucial as the ingredients within. The ambassador personify the scent to convey a narrative to the customer using the power of fantasy and sex appeal. Why? Because fragrances are innate and are personal to a wearer's tastes and preferences. They do not have a function that can be conveyed through a screen; that is why it is important to evoke a fantasy instead.
Diese Geschichte stammt aus der June/July 2023-Ausgabe von MEN'S FOLIO Malaysia.
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Diese Geschichte stammt aus der June/July 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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