After enjoying stellar mainstream acceptance for decades, the Swiss watchmaking industry was brought to its knees by the Quartz Watch Crisis that lasted from 1970 to 1983. Towards the tail end of the crisis saw the birth of a new category of watches — fashion watches. Led by Swatch, makers of inexpensive plastic watches in 1983, and Fossil and Guess after, these wrist trinkets dominated the scene with colourful designs that became personal style statements. Owning a dresser full of fashion watches was not a foreign idea either, as it did not burn a hole in pockets.
Swatch’s collaboration with Kiki Picasso in 1984 and Andy Warhol’s protégé Keith Haring in 1986 amplified the appeal of fashion watches, which caught the eyes of luxury fashion houses. Chanel, Louis Vuitton and Fendi were amongst the vanguard that led the charge in 1987, 1988 and 1989, respectively and produced their range of wristwatches. In roughly those years, the Swiss watchmaking industry had recovered and managed to get back on its own two feet.
Diese Geschichte stammt aus der September 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Star-Stück
Montblanc celebrates 100 years of the emblematic Meisterstück by honouring it with the titular role in a Wes Anderson-directed campaign.
In The Lap Of Luxury
Luxury brands are dipping their toes into the hospitality scene and here is the list of the latest hotels to visit at least once in your lifetime.
Through The Eyes Of A Finn
Men's Folio spoke to Jyri Pylkkänen - the newly appointed Glenfiddich & The Balvenie Regional Malts Southeast Asia brand ambassador-about his early days in the alcohol scene, his plans for the region and his whisky recommendations.
A Sip of Summer
The Royal Salute 21 Year Old Miami Polo Edition captures the playfully vibrant energy of the modernday polo destination.
One For the Road
The Longmorn latest expressions are more than just a celebration of their 130 years in the business - they are a commitment to finer details, and the things that matter.
The Elixir of Youth
EVOLCARE Collagen Combo+ is a \"fountain of youth\" in a bottle and the go-to for youthful, plump and luminous skin.
The Bulgari Icon Campaign Closes The Loop On Its Icon Status
Bvlgari celebrates the iconic Bvlgari B.zero1 ring with new iterations to honour its minimalist, architectural elements in the Bvlgari Icon Campaign starring Zendaya and Lisa Manoban.
Reaching For The Stars
Men's Folio spent some time chatting with Zenith's new CEO, Benoit de Clerck, at Watches & Wonders Geneva about his direction for the brand and his tenure thus far.
Born To Dare
The Tudor \"Born To Dare\" manifesto reverberates across the New Zealand All Blacks rugby team - from the Haka to their test matches.
Light & Darkness
Men's Folio spoke to CEO of Jaeger-LeCoultre, Catherine Rénier and their newest Made of Makers family member light painter, Roy Wang, about their artistic collaboration - the Dragon of Time - and the facets of precision in their lives.