After enjoying stellar mainstream acceptance for decades, the Swiss watchmaking industry was brought to its knees by the Quartz Watch Crisis that lasted from 1970 to 1983. Towards the tail end of the crisis saw the birth of a new category of watches — fashion watches. Led by Swatch, makers of inexpensive plastic watches in 1983, and Fossil and Guess after, these wrist trinkets dominated the scene with colourful designs that became personal style statements. Owning a dresser full of fashion watches was not a foreign idea either, as it did not burn a hole in pockets.
Swatch’s collaboration with Kiki Picasso in 1984 and Andy Warhol’s protégé Keith Haring in 1986 amplified the appeal of fashion watches, which caught the eyes of luxury fashion houses. Chanel, Louis Vuitton and Fendi were amongst the vanguard that led the charge in 1987, 1988 and 1989, respectively and produced their range of wristwatches. In roughly those years, the Swiss watchmaking industry had recovered and managed to get back on its own two feet.
Diese Geschichte stammt aus der September 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
For Your Ears Only
Colde (the stage name of Kim Hee-soo) made his long-awaited English debut earlier this year with YIN. If the name Colde does not immediately ring a bell, a quick search of his viral tracks should trigger recognition - his signature blend of soulful vocals and emotionally charged melodies will no doubt click into place and leave a lasting impression.
A Class Of Its Own
The rumours are true. Emirates' new premium economy class feels more like business than it does economy. And it is thanks to the several features and details that help paint an experience beyond an upgrade with more legroom.
High Standing
What does it mean to be a five-star hotel? We find out during our stay at the Shangri-La Singapore.
Take A Closer Look
Cathay Pacific's new Aria Suite, the Hong Kong-based airline's first business class equipped with sliding doors, is a minimalist seat that boasts very subtle touch points. And it is deliberate - the airline has turned its focus on creating cabin experiences that cater to the needs of its passengers, not just for instant virality.
The Final Score
It is not just the ingredients that make a good cocktail.
Racing Against Time
Learning about timekeeping through Tissot's partnership with MotoGP.
Perpetual Legend
Kurt Klaus and his pivotal role in changing the world of timekeeping forever.
A Second Look
After an initial reportage on the Patek Philippe Cubitus in the previous issue, we take another look at the manufacture's first model in 25 years.
not for Entertainment
As a work in progress, Nadhir Nasar resists rushing for greatness. And in his ever-evolving journey, he is realising that perhaps he does not want to be the spectacle itself.
CHARTING THE IN BETWEEN
If there is anything the last 15 years has taught Seo In Guk, it is that the actor, singer - and recently - director should not be afraid of taking charge about the narratives that surrounds his life. Speaking with Men's Folio, he shares how he has moved away from seeking perfection, and that the best kinds of gestures come from none other than yourself.
