![In Conversation With Maxime Plescia-Büchi](https://cdn.magzter.com/1433843637/1687512295/articles/mM4uoP5nM1687956929111/IN-CONVERSATION-WITH-MAXIME-PLESCIABCHI.jpg)
Could you share a little about your design inspiration for this edition?
The inspiration itself is the same and not something we started from scratch. It's an ongoing process and each watch is like a snapshot of a moment - a progression in the reflection. If you take the first, second and third [editions], you see the first design sitting on top before progressively spreading inside deeper and taking over the object while appropriating each aspect of the watch.
Take each iteration of the watch the first, second and third, and compare the amount we changed with the original [Hublot] Big Bang and Spirit of Big Bang. The first is probably 30%, 55% in the second and around 70% of the third is redesigned and reconceptualised based on my design approach. A big and pragmatic part was ensuring we kept Hublot's big sports watch identity while making it wearable. I like watches that either feel part of you that you don't notice wearing or feel good that you enjoy touching.
So it has to be very comfortable.
Exactly. I wanted the watch to feel like you're missing something if you don't put it on in the morning, the feeling you get when you forget to take your bag or wear your glasses. I want it to be the extension of the wearer it's not an add on.
Just now, you mentioned how this being the third edition, the through line that came about was that you keep modifying from the previous edition.
Diese Geschichte stammt aus der June/July 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der June/July 2023-Ausgabe von MEN'S FOLIO Malaysia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Star-Stück](https://reseuro.magzter.com/100x125/articles/10193/1738181/OLiUdQs191718797089330/STARSTCK.jpg)
Star-Stück
Montblanc celebrates 100 years of the emblematic Meisterstück by honouring it with the titular role in a Wes Anderson-directed campaign.
![In The Lap Of Luxury](https://reseuro.magzter.com/100x125/articles/10193/1738181/oQO9ebes91718796866272/IN-THE-LAP-OF-LUXURY.jpg)
In The Lap Of Luxury
Luxury brands are dipping their toes into the hospitality scene and here is the list of the latest hotels to visit at least once in your lifetime.
![Through The Eyes Of A Finn](https://reseuro.magzter.com/100x125/articles/10193/1738181/WEfU98jIb1718796756003/THROUGH-THE-EYES-OF-A-FINN.jpg)
Through The Eyes Of A Finn
Men's Folio spoke to Jyri Pylkkänen - the newly appointed Glenfiddich & The Balvenie Regional Malts Southeast Asia brand ambassador-about his early days in the alcohol scene, his plans for the region and his whisky recommendations.
![A Sip of Summer](https://reseuro.magzter.com/100x125/articles/10193/1738181/NTiK-TSe51718796704757/A-SIP-OF-SUMMER.jpg)
A Sip of Summer
The Royal Salute 21 Year Old Miami Polo Edition captures the playfully vibrant energy of the modernday polo destination.
![One For the Road](https://reseuro.magzter.com/100x125/articles/10193/1738181/_RNVYBYmr1718796635662/ONE-FOR-THE-ROAD.jpg)
One For the Road
The Longmorn latest expressions are more than just a celebration of their 130 years in the business - they are a commitment to finer details, and the things that matter.
![The Elixir of Youth](https://reseuro.magzter.com/100x125/articles/10193/1738181/RuUVoVNt81718796495506/THE-ELIXIR-OF-YOUTH.jpg)
The Elixir of Youth
EVOLCARE Collagen Combo+ is a \"fountain of youth\" in a bottle and the go-to for youthful, plump and luminous skin.
![The Bulgari Icon Campaign Closes The Loop On Its Icon Status](https://reseuro.magzter.com/100x125/articles/10193/1738181/TNrfhTFUE1718795215588/THE-BULGARI-ICON-CAMPAIGN-CLOSES-THE-LOOP-ON-ITS-ICON-STATUS.jpg)
The Bulgari Icon Campaign Closes The Loop On Its Icon Status
Bvlgari celebrates the iconic Bvlgari B.zero1 ring with new iterations to honour its minimalist, architectural elements in the Bvlgari Icon Campaign starring Zendaya and Lisa Manoban.
![Reaching For The Stars](https://reseuro.magzter.com/100x125/articles/10193/1738181/74FjwVBAw1718795088728/REACHING-FOR-THE-STARS.jpg)
Reaching For The Stars
Men's Folio spent some time chatting with Zenith's new CEO, Benoit de Clerck, at Watches & Wonders Geneva about his direction for the brand and his tenure thus far.
![Born To Dare](https://reseuro.magzter.com/100x125/articles/10193/1738181/5eZuZPbRb1718794901518/BORN-TO-DARE.jpg)
Born To Dare
The Tudor \"Born To Dare\" manifesto reverberates across the New Zealand All Blacks rugby team - from the Haka to their test matches.
![Light & Darkness](https://reseuro.magzter.com/100x125/articles/10193/1738181/YnlZvUU2x1718794760025/LIGHT-DARKNESS.jpg)
Light & Darkness
Men's Folio spoke to CEO of Jaeger-LeCoultre, Catherine Rénier and their newest Made of Makers family member light painter, Roy Wang, about their artistic collaboration - the Dragon of Time - and the facets of precision in their lives.