SHATTERING GENDER STEREOTYPES, SAMANTHA RUTH PRABHU SAYS, 'RISE UP, BABY!' WITH PEPSI

Personifying the youth's unwavering passion and unshakable spirit through its disruptive narratives, Pepsi® unveiled yet another rendition of its empowering new brand positioning 'Rise Up, Baby!". The campaign features actress, youth icon and an inspiration for women across the country, Samantha Ruth Prabhu. With this campaign Samantha joins Pepsi®'s star-verse as one of its newest brand ambassadors.

All set to redefine the clichés around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.