The morning before her wedding, the model Josephine Skriver held the kind of brunch that sends the thumbs her 7.5 million Instagram followers tapping. Wicker abounded. White umbrellas trembled in the breeze. Fresh-cracked coconuts were draped with sliced citrus. Menus advertised of not one but two varieties of millennial-inflected toast: almond butter and avocado.
Almost 150 people had flown to Cabo San Lucas in April 2022 to watch Skriver and singer-songwriter Alexander DeLeon (better known as Bohnes to his quarter-million Instagram followers) tie the knot. Skriver hoped to give her loved ones a shot of relaxation at a reasonable price. "You want it to be grand, she says, describing her wedding planning mindset. But costs add up. "You don't want to blow the craziest amount."
The spread at the Flora Farms restaurant delighted Keltie Knight, the Canadian TV correspondent, who cut a quick video for TikTok to show it off. She tagged Skriver in the caption and then thanked her host, too with a mention and a hashtag. Not that it could have taken Knight much time to deduce to whom she owed her gratitude. The host's name was plastered all over the festivities. It wasn't Skriver or DeLeon or their parents or their pals. To celebrate the bride and groom, skincare brand Sunday Riley had stepped in to pick up the tab. It had the iron-branded coconuts to prove it.
If you've recently noticed an increase in wedding photos on social media tagged with brand names instead of just cutesy portmanteau hashtags, you're not alone. The practice of bold-faced names collaborating with fashion designers, luxury hotels, liquor brands, and the like to sponsor their nuptials has become as common as honeymoons in the Maldives. But what are couples giving up in order to have their champagne toasts or bridesmaids' dresses underwritten, and how does it square with the gravity of till death do us part?
Diese Geschichte stammt aus der September 2022-Ausgabe von Town & Country US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2022-Ausgabe von Town & Country US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Jersey, JE ΤΙΜΕ
Nearly 50 years ago a museum opened in Paris.
THE HUNGER GAMES
Two former bons amis grew up in the same expensive suburb and cut their teeth together in the Paris nightclub scene. Then they launched competing restaurant empires, and the gloves came off. Now one of them is facing a suspended prison sentence and a huge fine. Welcome to the city's most delicious grudge match.
HIDDEN in Plain Sight
T&C was invited into the private archives and secret workshops of Paris, to glimpse the treasures that have made this city famous for its style and craftsmanship. It's a reputation worth fighting for.
GUARDIAN of Objects
Laura Kugel is the go-to art dealer for the world's most discerning clients, but her family's Paris wonderland is open to all. Come inside, won't you?
Ecole! Elysée! SCANDALE!
The path to the French White House requires a political education at one of the country's elite universities. As controversy swirls around Sciences Po-class treason, #MeToo à la française, creeping le wokisme-will its grip on power finally slip?
Are There Still Mysteries in Paris?
Surely not, in the world's most visited city! And yet: Why is the Louvre called the Louvre? Why do the upper stories of its 17th-century buildings tilt in? Why do even familiar streets feel so enticing, unknown? One thing is clear: So many of us return because the City of Light is really one of mesmerizing shadows.
High SEAS
How seductive is a cruise on an ultraluxury ship (yes, that's a category) like the new Regent Seven Seas Grandeur? So much so that a 132-day sailing sold out in three hours. It was time to investigate.
The Cruise Cure
One definition of bliss at sea is padding down a ship's hallway from your suite to the spa in a robe and slippers. Here's what awaits.
Only a Day to Spare?
These hotel spas-mini-me's of destination, health retreats punch way above their weight. So, if you're in the neighborhood...
So, Where Do You Ride in Paris?
A fancy equestrian's guide to the best of Gallic galloping.