A TikTok influencer who goes by @eileen_darling recently posed a question to her audience. "Why be California rich, she asked, as clips of Kylie Jenner surrounded by designer shopping bags flashed across the screen, "when you can be Connecticut rich?" The post, which segued to a loop of vintage Ralph Lauren ads, a woman in a suit outside the St. Regis, and men with sweaters draped over their shoulders, exploded on the platform, amassing 5.4 million views.
"Old money rich is goals," read a top comment. And so, counterintuitively enough, at a time when an "eat the rich" sentiment is coursing through mainstream media and Twitter, a retro mood of champagne wishes and caviar dreams is consuming Generation Z on TikTok. Videos with the hashtag #oldmoney have raked in a collective 1.5 billion views and growing. There are thousands of accounts dedicated solely to glamorizing the trappings of wealth, including that of Christina Najjar, aka Tinx, whose 1.5 million followers include Gwyneth Paltrow, who cameo'd in Najjar's bit "Rich Mom Starter Pack: Brentwood Edition" ("Before buying some heirloom tomatoes and some gluten-free macrobiotic bread, head over to Tracy Anderson for a workout, Paltrow quips, a little too in on the joke.)
Diese Geschichte stammt aus der September 2022-Ausgabe von Town & Country US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2022-Ausgabe von Town & Country US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Jersey, JE ΤΙΜΕ
Nearly 50 years ago a museum opened in Paris.
THE HUNGER GAMES
Two former bons amis grew up in the same expensive suburb and cut their teeth together in the Paris nightclub scene. Then they launched competing restaurant empires, and the gloves came off. Now one of them is facing a suspended prison sentence and a huge fine. Welcome to the city's most delicious grudge match.
HIDDEN in Plain Sight
T&C was invited into the private archives and secret workshops of Paris, to glimpse the treasures that have made this city famous for its style and craftsmanship. It's a reputation worth fighting for.
GUARDIAN of Objects
Laura Kugel is the go-to art dealer for the world's most discerning clients, but her family's Paris wonderland is open to all. Come inside, won't you?
Ecole! Elysée! SCANDALE!
The path to the French White House requires a political education at one of the country's elite universities. As controversy swirls around Sciences Po-class treason, #MeToo à la française, creeping le wokisme-will its grip on power finally slip?
Are There Still Mysteries in Paris?
Surely not, in the world's most visited city! And yet: Why is the Louvre called the Louvre? Why do the upper stories of its 17th-century buildings tilt in? Why do even familiar streets feel so enticing, unknown? One thing is clear: So many of us return because the City of Light is really one of mesmerizing shadows.
High SEAS
How seductive is a cruise on an ultraluxury ship (yes, that's a category) like the new Regent Seven Seas Grandeur? So much so that a 132-day sailing sold out in three hours. It was time to investigate.
The Cruise Cure
One definition of bliss at sea is padding down a ship's hallway from your suite to the spa in a robe and slippers. Here's what awaits.
Only a Day to Spare?
These hotel spas-mini-me's of destination, health retreats punch way above their weight. So, if you're in the neighborhood...
So, Where Do You Ride in Paris?
A fancy equestrian's guide to the best of Gallic galloping.