'MY VALUES AND TRADITIONS MEAN EVERYTHING TO ME'

He has always been known to be a proud Punjabi and just like the community feeling that everyone has in Punjab, he treats his team like his community. Reuben Singh, CEO, Isher Capital has seen success and failure throughout his journey, in conversation he talks about his spirit as an entrepreneur and a Punjabi

As the Founder of alldayPay & the CEO of Isher Capital, what does your team mean to you? How has your journey been till now? 

I have been in business since the age of 17 which is now over 24 years. Today, as the CEO of alldayPA & Isher Capital I am proud to work with a workforce of several hundred staff committed to not only growing the businesses but further developing their own careers. As a CEO, it is important to realize that your staff has their own dreams and ambitions. So when possible, you need to be able to facilitate and help them to achieve everything they strive for.

Like any businessman & entrepreneur, I have seen many periods of success and failure in my career. It has always been the most difficult and trying times, that have taught me the most about the nuances of business. For better or worse, it has also made me realize who I can truly rely on.

What is your success mantra?

Believe in God. Have faith and leave everything is in his hands. Destiny is written, but our good deeds are never wasted. During the good times, if you ensure to remember God, then the bad times will breeze by. Always be thankful for what you have and never try to abuse your position of power.

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