A Bolt OF Blue

In what has to be the city's grandest unboxing of the year, Tiffany & Co.'s newly reopened Landmark boutique on Fifth Avenue New York is a destination unto itself.

- CELINE YAP

Few jewellers are as deeply intertwined with the fabric of a culture as Tiffany & Co. is with the American identity. To many Americans, specifically New Yorkers, it is more than a jeweller; it’s a household name and an institution. Every year, countless women get proposed to with a classic Tiffany & Co. six-prong diamond ring. Thousands more celebrate their sweet 16th birthday with Tiffany & Co. sterling silver jewellery or their 21st birthday with a signature Tiffany Keys pendant. Tiffany & Co. is also a permanent part of American sporting culture as it is the official sponsor of all title trophies for major events such as the Super Bowl, World Series and the PGA Tour.

But of course everyone knows that the true moment which cemented Tiffany & Co. forever together with American popular culture was when Holly Golightly stood longingly outside the jeweller’s Fifth Avenue boutique in the 1961 film Breakfast At Tiffany’s, Holly pined for a Tiffany & Co. jewel to call her own someday, but right now just a small Danish and a paper cup of coffee at its doorstep would have to do.

That is certainly a state of mind every jewelry-loving woman can relate to from time to time, American or otherwise. And now with the jeweller’s landmark Fifth Avenue boutique officially reopened for business after four years of renovations—its first since 1940—all of New York City is abuzz with excitement.

Icon of New York

Named The Landmark for its rich heritage and towering position over Manhattan’s most famous retail corridor, the boutique reiterates Tiffany & Co.’s unbreakable ties with its surroundings. It has shaped the cityscape in more ways than one just as the city has shaped its creations.