LOVE Locked

The new Tiffany & Co Lock collection gives a humble everyday object a glamorous makeover.

- HO YUN KUAN

The ongoing conversation surrounding gender norms and identity has just seen a powerful contributor enter the chat: Tiffany & Co. The American jeweller recently unveiled Tiffany Lock, an all-gender collection that makes a bold statement, starting with its tagline, ‘No rules. All welcome’.

As is evident from its name, the collection reimagines the form and structure of the padlock, elevating a humble, everyday object to a symbol of inclusivity and the bonds forged between people. The messaging shines through loud and clear in its advertising campaign, which shows the Tiffany Lock bangles looking equally good on Dutch model Imaan Hammam, who is of Egyptian and Moroccan descent, as they do on American skateboarder, Tyshawn Jones. This is versatile jewellery made for everyone, that celebrates our similarities and the ties that bind us.