The hardest thing about getting a manicure should be picking the shade du jour. For Kiki World, an innovative Los Angeles-based beauty brand, the process of colour creation and even selection is unlike anything on the market today.
With today’s shoppers constantly spoilt for choice, decision fatigue is a very real conundrum. At the other end of this spectrum of choice, often for choice’s sake, is landfill from excess waste.
While COVID-era beauty birthed a slew of customer-centric beauty technology experiences, from skin analysis to tryon technology, Kiki’s peel-off, odourless formula, use of artificial intelligence (AI) and mission of sustainability are what set this community-led nail colour brand apart.
In Kiki’s world, shades are created by members, for members, in real time without a marketing department that manufactures trends. Guided by this ethos, founder Jana Bobosikova sheds light on her philosophy towards self-expression, the symbiotic relationship we have with technology and the power of building an authentic community.
Power to the people
Diese Geschichte stammt aus der November 2023-Ausgabe von Vogue Singapore.
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Diese Geschichte stammt aus der November 2023-Ausgabe von Vogue Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
House Proud
Two symbolic homes come together in Louis Vuitton's latest haute horlogerie creation: a pocket watch that honours its historic trunk manufacture in Asnières and its cutting-edge watchmaking facility in Geneva.
A LIFE'S WORK
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Genetic Make-Up
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Mythic ROMANCE
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AN ASYLUM
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Metropolis of IMAGINATION
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STANDING Tall
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WATERWORKS
In an era of power showers, cold plunges and #Shower Tok, there's still merit to be found in slowing down for the age-old ritual of bathing.
First CLASS
Education is the most powerful weapon, a noble pursuit that these three watches and jewellery brands have embarked on with different approaches.
A New FRONTIER
The nearly two-century-old watchmaker Jaeger-LeCoultre has crafted its first olfactive identity courtesy of perfumer Nicolas Bonneville.
