It has been a few years since we last caught up with you (2021). In that time, it seems like Tissot has gone from strength to strength. How has the brand handled the continuing success of the PRX collection (one of which is the remarkable watch on the cover this issue)?
The continued success of the PRX Collection has been an incredibly rewarding journey for Tissot. From the moment we launched the PRX, we knew it would resonate with our audience. The demand has surpassed our expectations. Selling many more units than we initially forecasted is a testament to the strong connection our customers have with this iconic collection.
To build on this success, we've expanded the PRX line with new models and special editions that truly capture the spirit of the brand. One of the highlights this year is the PRX UFO Robot Grendizer, a collaboration that brings together the best of Swiss craftsmanship and 70s design with the beloved manga pop culture of the same era. This project is particularly special to me, as Grendizer was a favourite of mine growing up. Working with the legendary Go Nagai, the creator of Grendizer, has been an absolute honour.
This collaboration has not only added a new dimension to the PRX Collection but has also delighted both longtime fans and new customers alike.
The PRX continues to be a must-have timepiece, and we’re excited to keep surprising our audience with new and innovative offerings. The future of the PRX is bright, and we’re thrilled to be on this journey with our customers.
At the same time that Tissot has been raising its profile, you too have been growing with the brand. What are some of the things you have learned in this time?
Diese Geschichte stammt aus der Issue 74-Ausgabe von WOW Singapore.
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Diese Geschichte stammt aus der Issue 74-Ausgabe von WOW Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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New Frontiers
The outgoing CEO of TAG Heuer Julien Tornare shares his management style and values. No doubt these will remain consistent in his new role as Hublot CEO, just as they were in his Zenith tenure
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STRUCTURAL STYLE
Parmigiani Fleurier CEO Guido Terreni explains the logic of the new Toric collection and takes us through his thoughts on style and elegance
THE CONVERSATION: APROPOS COMPLICATIONS
A watch with complications appeals to different sorts of collectors, and is quite different to a complex watch. The editors of Singapore, Malaysia and Thailand discuss the virtues of all sorts of complications and consider when more is really better...
EUREKA MOMENTS
Our extended look at gold in watchmaking comes to a close in this third and final part, with a look at five proprietary gold alloys. Of course, there are certainly more than five so we will leave the door ajar on going even further
CULTURAL SENSE
The story of our calendar and why it is rife with anomalies
