GOLDEN TEMPTATIONS

CORUM entices the intrepid collector with the one-of-a-kind Golden Bridge "Serpent".

- JUSTIN NG

Few watch brands can rival the creativity of CORUM. Since 1955, the brand has been on a journey to create distinctive watches. The singularity seeps through every facet of its watchmaking process. Each element is articulated with distinction, regardless of whether it concerns the design of the case or a part of the movement. A dive into CORUM's present portfolio reveals its inveterate ingenuity and daring. From the Lab collection that reshapes the watch movement to the Bubble collection with its magnifying sapphire crystal, the visceral desire to beget a novel design is a raison d'etre for the brand. Some of CORUM's first creations were pioneers in their own right. Launched in 1957, the Golden Tube featured a movement inserted into a tube of gold, while the following year, the Chinese Hat sported a curious bezel evocative of the pyramid-shaped head covering worn by the people of China back in the day.