There is something about precious metals that speaks to me, so in a departure from our usual practice in this section, I will close things off with my own opinion. On that note, some disclosures are necessary. First of all, our usual section for opinions is Agenda, but I wanted to tackle the hot mess that is the MoonSwatch there. Second, the bulk of serious watches in my own collection are steel and titanium pieces. Of course, the world of precious metals is much wider than watches, and wearing objects in these materials is something many of us have in common. I have the unhappy condition of not being able to wear reactive metals so my go-to has always been gold…which was my gateway to appreciating the virtues of platinum.
As implied in the previous segments, you will most likely encounter platinum in the form of rings, and perhaps more than a few of you have platinum wedding bands. If you made this particular decision - and you likely did it over white gold - then you have probably found all sorts of reasons to love platinum. Indeed, you may not even need reasons.
Sometimes the facts alone will not do, and a discussion of precious metals in watchmaking is also one of those times. The reason is simple enough, yet I will begin counterintuitively. Consider for the moment something we all know - that some watches in steel are valued as highly as, or even higher than models in gold. I trust I need not point out the specific examples as every year since 2016 has seen these examples trotted out far too often. One consequence of this has been the reinforced perception that steel is a precious metal, or as good as one anyway. On that note, Joshua Munchow’s Here’s Why article for QP early last year on this subject inspired this riposte of sorts, but I digress.
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Diese Geschichte stammt aus der Summer 2022-Ausgabe von World of Watches.
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BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.