Sustainable Closure Sealing and Labelling of Fruit and Vegetable Trays

Wolfertschwenden, 18 August 2022 - A new trend is evident, particularly with natural products such as fruit and vegetables: Packaging and labelling has to be very sustainable nowadays - and also especially secure. Rethinking is the new creed. In addition to its groundbreaking concept of Full Wrap, MULTIVAC Marking & Inspection now offers two more high-quality and sustainable labelling solutions for fresh produce trays - Top Wrap and Top Close.

In Germany around 60 percent of fresh fruit and vegetables is sold pre-packed in retail outlets. Two thirds of the packs are based on plastic, and the remaining one third on cardboard or other paper fibre materials. Plastic packs in particular are often viewed critically by environmentally-conscious consumers - but without justification. Because packs protect food along the entire process chain. They preserve the freshness and appetising appearance of the product. They extend the shelf life and therefore make a major contribution to preventing food waste due to premature spoilage. And last but not least, their CO2 balance is also very impressive. The latest studies show, that the ecological footprint of a processed food product is generally up to 30 times higher than the footprint of its packaging. Within the food sector in Germany, the proportion taken up by the packaging is just one to three percent.

MULTIVAC RECOGNIZED THE SIGNS OF THE TIMES AT AN EARLY STAGE

In spite of these figures, every gram of packaging material saved helps the environment. As does every conventional packaging material, which is replaced with a recyclable and more material-efficient substitute. MULTIVAC is a solution provider, which has been working intensively for years on optimising the sustainability and efficiency of packaging and labelling concepts. The labelling specialists from the Westphalian town of Enger have already set the benchmark in the sector with their full wrap labelling. Now follows the next stroke: Top Wrap and Top Close appear just in time for FachPack 2022 - two more powerful concepts for the closure sealing and labelling of fruit and vegetable trays.