PEAK EXPERIENCE

In La Jolla, a four-level home looks to the sun and hovers over the Pacific Ocean.

- J. Michael Welton

Tyler Jones, CEO and founder of Las Vegas—based Blue Heron, is an architect and developer with a passion for designing homes that make his clients feel good.

He believes in the concept of biophilic design—connecting people to their environment and helping them focus on the natural world. This design impacts everything we do. As you enter the home, we wanted to invoke an immediate emotional response from how the architecture flows with the surrounding landscape,” he says.

Founded in 2003, Blue Heron developed its signature Vegas Modern™ design philosophy to do precisely that. Its newest iteration is the Ora House—not in Las Vegas, but in the Bird Rock Waterfront enclave in San Diego’s La Jolla area. What I learned in Las Vegas, I applied to this home in California,” he says. This is our second project there—the first one sold at a record price point, in the same area of San Diego.”

The Ora House is perched on a bluff 70 feet above the Pacific Ocean, on a lot that’s 8,900 square feet. At 8,878 square feet, the four-level home occupies almost every inch of its site. It was built on spec, so it’s designed to appeal to potential clients’ desires, rather than needs. We focus on emotional experiences, to move people,” he says. The forms are beautiful, but most important is that you feel great everywhere in it.”