The real goal

It's now easier to invest in mutual funds, get good returns and meet the financial goals of your life than it has ever been before.

- Dhirendra Kumar

There’s an old, now forgotten, saying in advertising, “When a customer comes in to buy a quarter-inch drill, what he actually needs is a quarter-inch hole.”

We sometimes get lost in the talk of the technicalities of mutual funds, but what investors are actually looking for is to get the money to do the things that they want to do in life. Buying a house, a foreign education for your children, living a comfortable retirement, and leaving a valuable inheritance for your family – all this is within our reach if we make a few right choices and stay with them.

In theory, this has been true for a long time, but in practice, a lot of things have come together only in the last few years, and not to blow our own trumpet, Value Research is happy to be part of this change. In every way, mutual fund investing in India has undergone a revolution in the last decade or so. Much of this revolution is in the processes or the mechanics of investing, but that makes it possible to invest better. It’s easier to invest in mutual funds, get good returns and meet the financial goals of your life than it has ever been before.

Here’s what the situation was in the time before this revolution. Even though you may have felt that you could make any kind of investment at all, in reality, you had very little freedom. If you wanted to invest, someone had to tell you what to do. This could be someone from an organisation like a bank or an individual whose business it was to sell financial products. You had no way of getting independent information about where you should invest. You had no easy way to deal personally with the procedural part of investing, the filling of forms and the deposition of cheques and so on.