Let A Thousand Flowers Bloom

Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.

HOW DO YOU reimagine one of the world’s topselling gins? Should you age it in a barrel? Pair it with a celebrity? For the House of Suntory, the approach was a lot more natural: it turned to a hugely popular Japanese festival to create the Roku Gin Sakura Bloom Edition.

The Japanese spirits producer has launched a new Roku Gin expression that personifies Japan’s iconic cherry blossom viewing, or hanami ritual, by amping up the flavours from one of Roku Gin’s key ingredients. Elegant and softly floral with a hint of saltiness, it captures the peak of spring and showcases Roku Gin in full bloom.

Roku Gin Sakura Bloom Edition is also the first release in Roku Gin’s new festival-inspired series, which the House of Suntory is marking with several collaborations. Twenty top Singapore bars will be serving Roku spring cocktails. Perfume house Maison 21G has also crafted a scent based on the gin’s aromas, while award-winning chocolatier Janice Wong has unveiled a special dessert gift box.