WE’VE ALL HAD FRIENDS WHO, whether spurred on by a need to be experimental or a midlife crisis (usually both), begin spending lavishly on gadgets, take up an array of new hobbies that do not seem to align with who they are, and talk loudly and brashly about these new things in their life.
They invite sympathy and scorn. Those who sympathise understand that it can be frustrating being stuck, playing the same role over and over again in your personal and professional lives. Sometimes, you need to break out of your mould. Otherwise, you only get a narrow, limited experience of life, humanity, the Earth, the universe.
Those who scorn... well, not everyone likes the uncle wearing loud, ostentatious clothes or driving loud, ostentatious cars or talking loudly, ostentatiously – you get the idea.
Through this lens, one can – rightly or wrongly – see Dyson as a brand that seems to be undergoing its own midlife crisis. Conceived in the quaint English town of Malmesbury in 1991, it has in fact exceeded the average lifespan of a company in the '90s (20 years according to Standard & Poor). But there are signs that it’s trying to reinvent itself in a manner not unlike a midlife crisis. The brand, hailing from the United Kingdom but headquartered in Singapore, has spent £2.75 billion on new products, entering product categories that seem removed from its DNA, or at least, its current slate of products. This investment is above what it had already spent developing an electric car – yes, Dyson made its own EV – but was ultimately deemed unsuitable for retail or public release.
Diese Geschichte stammt aus der Issue 190-Ausgabe von August Man SG.
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Diese Geschichte stammt aus der Issue 190-Ausgabe von August Man SG.
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The One That Started It All
Girard-Perregaux celebrates 49 years of the Laureato, the timepiece that helped to kick-start the popularity of steel sports timepieces.
Return To Mont Blanc
Wes Anderson Brought US To Montblanc's Fictional Headquarters Several Months Ago. Now, He Shows Us More From The Collection.
Manners Maketh Man
The Principle Of Style Is Character, And The Core Of Character Is Conduct.
Slow Travel In Switzerland
The Swiss public transport system certainly aces the luxe factor with eye popping train rides, indulgent multi-course meals on a Belle Epoque era steamship, and even efficient luggage transport services.
A NEW DAWN IN SOLAR ENERGY
AUGUSTMAN SPEAKS TO MANDALA CLUB CHIEF SUSTAINABILITY OFFICER LILLY GILBERT ABOUT THE MOVEMENT THAT COULD CHANGE HOW BUSINESSES IN KEONG SAIK ARE POWERED THE MANDALA SOLAR COLLECTIVE.
THE POWER OF THREE
ONE OF THE MOST ICONIC IMAGES IN SINGAPORE TOOK THE FORM OF KOKILA PARVATHI, SITI AMIRAH (ALSO KNOWN AS CAMIRA ASRORI) AND SOBIKUN NAHAR ON THEIR WAY TO COURT. AUGUSTMAN SPEAKS TO THEM ABOUT THEIR IDEAS ON COMMUNITY ORGANSING, AND ABOUT RETHINKING OUR THOUGHTS ON POWER.
FLIGHT OF THE NARISAWA BEE
The esteemed Chef Yoshihiro Narisawa shares with us the intimate details of his brand's expansion into Singapore and what having the Mandala Club as its permanent address means to him.
DRINK THROUGH SPACE AND TIME
Preferably with a dram of The Macallan, in hand. The famed whisky maker celebrates 200 years of making perfection.
AND BUTCHER'S BLOCK MAKES IT THREE
SINGAPORE'S CHAPTER OF THE DOM PÉRIGNON SOCIETY HAS INDUCTED A THIRD MEMBER, RAFFLES SINGAPORE'S BUTCHER'S BLOCK, GIVING DISCERNING DINERS BETTER ACCESS TO THE EPICUREAN SAVOIR FAIRE THAT COMES WITH THE MARK OF THE SOCIETY.
AMERICAN SPIRIT
ROB SAMUELS, THE EIGHTH-GENERATION WHISKY-MAKER AND MANAGING DIRECTOR OF MAKER'S MARK, EXPLAINS WHY THE BRAND'S CELLAR AGED EXPRESSION IS A PEAK INTO THE FUTURE OF BOURBON.