With Delicious Precision
August Man SG|Issue 201
The Made Of Makers Campaign by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
JONATHAN HO , SUFFIAN HAKIM
With Delicious Precision

“The objective is to explore the dialogue between horology and art,” said Catherine Rénier, CEO of Jaeger-LeCoultre. “Like a watchmaker, the artist and innovators in this programme have a very deep respect for the past as their creative foundation.”

Last year, we interviewed the brilliant musician Tokio Myers, who used the Manufacture’s Golden Ratio in a captivating new composition. Another brilliant man on the list is Chef Himanshu Saini. His restaurant in Dubai, Trèsind Studio, listed in the Middle East and North Africa’s 50 Best Restaurants 2023 and ranked 11th on The World’s 50 Best Restaurants 2023 list. The restaurant has also received two Michelin stars. With Jaeger-LeCoultre, he designed a gustatory journey — four experiential bites made with precision and artistry, and inspired by his observations during his visit to the Manufacture in Le Sentier.

In conjunction with the Made of Makers campaign, we had the distinct pleasure of sitting with Madame Rénier as well as Chef Himanshu Saini to discuss food, watchmaking, and the delicious art of precision.

Catherine, how do you decide if a maker fits into the JLC story and what qualities in Chef Saini did you see that encouraged you to select him?

Catherine Rénier (CR): Right now, we have a few collaborations behind us and there is a very similar pattern in the way we decide on the artist. And clearly, it’s about sharing similar values, a similar approach to your art, and your creative expression. It’s these values and, of course, the passion, the respect for the past, reinterpreted with a contemporary approach. It’s about daring and innovating, trying new things, and being out there.

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Diese Geschichte stammt aus der Issue 201-Ausgabe von August Man SG.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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