DIAMOND JUBILEE

Omega celebrates 60 years of James Bond with a retrospective of the iconic Seamasters worn by 007 and the reveal of an all-new Bond collection

- KC YAP

BASED ON THE novels by Ian Fleming, the James Bond film franchise produced by EON Productions has spanned an incredible 60 years. Since the release of its first film Dr. No in 1962, it has introduced some of cinema’s most memorable roles and iconic motifs and partnerships, including the various portrayals of the film’s titular character (Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, Daniel Craig), the Bond girls (Ursula Andress as Honey Ryder, Honor Blackman as Pussy Galore, Michelle Yeoh as Wai Lin, Eva Green as Vesper Lynd), the Bond vehicles (most notably the Aston Martin DB5), Bond’s favourite drink (martini – shaken, not stirred), and Bond’s watch of choice – the Omega Seamaster.

While everybody has a favourite Bond film, Omega is particularly fond of GoldenEye (1995), which marked the first time James Bond wore an Omega on his wrist and the beginning of an innovative and stylish partnership that continues to this day. Just as James Bond has evolved throughout his time on screen, so too have the Omega watches he’s worn on his wrist.

Following Pierce Brosnan’s James Bond, it was Daniel Craig who took the role of 007 for five memorable films. The actor has been an Omega ambassador throughout his time in the role and has become an avid fan of the brand’s watches. Alongside him, Naomie Harris as Moneypenny (Skyfall, Spectre and No Time To Die) also joined the Omega family, delivering both elegance and female empowerment on and off screen.