THE PARABLE OF THE VINEYARD

Olivier Krug, the Director of the House, distills the essence of what makes Krug champagne so distinctive from its peers: Generosity

- JONATHAN HO

WHEN JOSEPH KRUG founded the House of Krug in 1843, his dream was to offer the fullest expression of Champagne every year, regardless of variations in climate. Six generations on, Olivier Krug, the Director of the House, welcomes Krug Lovers from around the world to experience the House’s savoir-faire. Paying close attention to the vineyard’s character, respecting the individuality of each and every one of its 300 plots and its wines, as well as building an extensive library of reserve wines from many different years have allowed Joseph’s great-great-great-grand descendant to perpetuate the Krug legacy.

Julie Cavil (Cellar Master at Krug) said it’s easy to make good champagne when the year is beautiful, but you have to be creative when the year is not so good. What does that creativity mean at Krug? 

Usually good champagne is made when the year is good, but Joseph Krug’s dream was to have great champagne every year. He understood that in theory, a good year every year is impossible so he didn’t create something that didn’t exist. At Krug, that is our challenge every year.