Real whisky, made in India, is well loved and regarded. Indri is served everywhere. Amrut went for the foreign market, earned a good reputation, and was eventually launched here.
Are you surprised by all the hype around highquality Indian whisky? A little taken aback, perhaps, by claims that Indian whiskies are among the best in the world? Staggered by the number of awards Indian whiskies are supposed to have won at international competitions that you have never heard of?
Scotch is usually made from barley. And McDowells' new single-malt, made in a small batch of 6,000 bottles, has a rich flavour reminiscent of Christmas pudding. It's a step up from the usual flavoured spirit.
Wasn't Indian whisky supposed to be so substandard that those who could afford to buy it always drank Scotch instead? How did Indian whisky reach these heights?
Don't be overly impressed by claims that Indian whisky is better than Scotch or any other whisky. Because it is not that simple.
India has long been a whisky market, thanks to the British. Until the 1950s, the whisky-drinking classes drank imported Scotch. Then, as import controls were imposed, duties shot up and it became more and more difficult (and expensive) to import Scotch.
Many Indian entrepreneurs rushed to fill the vacuum. Importers of Scotch now tried to produce domestic whisky. But none of it tasted like Scotch for a very good reason: The way we made it.
Diese Geschichte stammt aus der April 20, 2024-Ausgabe von Brunch.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der April 20, 2024-Ausgabe von Brunch.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Pragya Kapoor
Film producer, @PragyaKapoor_
Press play. Join the chorus
Stage musicals can go quite wrong as they jump to screen. These 10 films had song and dance, but none of the cringe
Indian artist, Tokyo drift
Kunel Gaur's Kumi series turns geometric shapes and Japanese graphic design into art. Are you getting early 2000s vibes too?
Please note the change of address
We'll readily use Mister for a man, but call women by their first name in the press, on social media, in life. Something's amiss
Recipe for a perfect desert
When in Egypt, see the pyramids, by all means. But why let the adventure stop there? The ancient land comes alive with luxury hotels and leisurely Nile cruises
Comfort eats, all dressed up
Sanjyot Keer's food videos turn even everyday sabzi into art. It's why we're hooked to the foods he cooks
An easier lesson in lessening
Failed the No-Buy challenges from a few years ago? Meet the Low-Buy, a more chill, doable, younger version
In love with love
Indie singer Anuv Jain is on top of the playlists. His DMs are exploding.Hearts beat in his songs, but they also take a beating. How does he make breakups sound so poetic? And where are all these feels coming from?
Ahilya Bamroo
How Ahilya Bamroo is treating herself. With more than just skincare
Now, binge with your ears
Hear us out: These 10 series are worth a watch just for their killer background scores