What to wear to an indie-music gig? How about a sequinned lehenga, embroidered achkan, or white lace ballgown? At sangeets, receptions, and other wedding events, many couples are swapping generic DJ music for performances by their favorite indie bands.
For guests, it's a chance to hear live original music in addition to the usual Tu Mera Hero and Bole Chudiyaan. For performers, it's a way to fill the fallow months between gigs and festivals, find new audiences, and make some money. No, it not being a sell-out. Think of it catering to an untapped market that demands just a few tweaks.
"At any celebratory gathering, people want to hear their personal favourites: Sing-along anthems and award-winning dance numbers," says drummer Naman Datta, 34, who has been playing professionally with multiple ensembles since 2015.
The gathering defines the music requests, Datta says. "Friends and family call for a mix of English and Hindi numbers, youngsters ask for Sufi and Punjabi tracks, seasoned listeners end up calling a band that does indie covers."
They're playing your song
Diese Geschichte stammt aus der December 02, 2023-Ausgabe von Brunch.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 02, 2023-Ausgabe von Brunch.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Give the bad guys a break
Some were third wheeling. Some were just doing their job. Hit replay.
Waving the matic wand
Mercedes knows how to make a customer happy, both in the driver's seat and at the back. The new E 450 is all class, all power, all business-for an all-consuming price
Give milk a kiss and a curdle
The world is now realising what India has long known: Milk is healthy, boiling kills germs, cheese is safe. Forget fanatics and fads. Just listen to your body and palate
Turn on the switch
Make space on your beauty counter! Here's our expert-approved list of the best makeup, skincare and haircare dupes in the business
No roses, just romance
Had enough of Valentine's Day cliches? How about honouring real love, every day, with a million little gestures that matter?
Keeping the romance alive
No heart feelings. David Nicholls says that all love stories are actually about loneliness. One Day gave us hope. His new novel, You Are Here, gives us more
Wait. Have we met before?
When OG holiday hotspots get too crowded, switch to a destination dupe. These places offer a similar vibe, and are often cheaper too
Happily never after
Viewers were basically robbed when these fan-fav characters didn't end up together. These 10 almost pairings hurt the most
No love in this triangle
Work, socialise, sleep. It's getting impossible to even do the three basics. Why is the bare minimum so out of reach these days?
Catching up with Kochi
The city is Christian and Hindu, laidback and booming, traditional and global. That mix reflects both in its old flavours and new food businesses too
