"Don't mess with my algo, bro!" A friend said this to me recently, as I took charge of his phone playlist while we drove through the endlessly unfolding apocalypse that is a Bandra road.
It is one of the favourite sports of elder millennials to crib about the algorithms that slot us into categories such as "elder millennials". But this "algo" comment made me think. The DJ elves in my Spotify know me well. In fact, I like the idea they have of me more than I like the real me. The robots have won. And instead of dread and indignation, I feel understood. I feel held. I feel heard.
Diese Geschichte stammt aus der March 25, 2023-Ausgabe von Brunch.
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Diese Geschichte stammt aus der March 25, 2023-Ausgabe von Brunch.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Nitesh Kumar
Para badminton athlete, Nitesh_Kmar
With you, in dispirit
We're not fully over all the things and people that let us down this year. Here are 10 from the naughty list
Zero in on the meaning
Gunjan Chawla Kumar's Sifr series is meditative and repetitive. It shows that something can come from nothing
An attitude of gratitude
There's so much to be grateful for. But take a close look back at the year that's passed and celebrate how far you've come
Thai until you succeed
Thai cuisine flourished after non-Thai chefs took it to the world. Now, two new top-class restaurants are run by Indians
IYKYK
The year's done, the data is in, we've Wrapped, unboxed and unpacked what we could. Were you really paying attention to all the drama of 2024? Find out here. Answers on Page 27
The getaway without the trip
Cut the clutter, add details, and dim the lights. Here are the best hacks for making your home feel like a luxury retreat
When every buddy wins
Why force a single friend to fit every definition of BFF? A circle of besties isn't betrayal, it's a sign of growing up and spreading the love
This week, we're...
Faking a flex. If you have FOMO about concerts, you’re the right market for Get Your Flex. The Insta-based service sells concert video footage, so customers can pretend that they were at the Maroon 5 gig, or paid ₹30,000 for Dil-Luminati seats. For ₹99, you can also be tagged in a concert video by a cool “friend”, or get a clip that you can repost. Now, if there’s more buzz online than at the venue, you know why.
Man of the moments
Sunil Chhetri has retired from football, but he's not done yet. The 40-year-old legend talks about the moments that defined his careerand why his biggest achievement is off the field
