The adjustment bureau

In Bollywood, a trip-up can go viral in minutes. Good PR can distract and course correct, but it comes at a cost. Celebrities often end up looking too rehearsed

Vicky Kaushal and Salman Khan embraced on the IIFA red carpet, after an earlier video of Khan ignoring Kaushal went viral.

It's likely that you heard about (or saw the video of) the incident at the IIFA awards last weekend, in which Salman Khan coldly ignored poor Vicky Kaushal, and one of his security personnel shoved the Masaan star, when the two actors crossed paths in a crowded hotel corridor.

The video quickly went viral on social media, and Bollywood news websites wasted no time in amplifying the story. "Salman snubs Vicky" became the most popular headline on entertainment networks for the next 24 hours or so, until the next evening, at the same venue, when the two men ran into each other again on the red carpet. This time they embraced warmly. No signs of any animosity from the events of the previous day, no drama whatsoever. But come on, they act for a living.