People Profile: Joan Tay
Expat Living Singapore|July 2023
Eczema can be a debilitating condition for many people. This is a truth that JOAN TAY, founder of SoapCeuticals, knows only too well. Her daughter has suffered from the condition for many years – it’s why Joan left a lucrative career to focus on improving the lives of those with dry and sensitive skin. She tells us about her journey to creating her brand of all-natural bar soaps
GEORGINA HOCKLEY
People Profile: Joan Tay

Tell us a bit about yourself and your family. 

I’m Singaporean and proud to say I’ve lived my entire life in this cosmopolitan city. In my youth I graduated with a business degree at a local university. My career was mostly in the pharmaceuticals industry (in sales and marketing), handling a diverse portfolio, ranging from women’s health to cardiovascular health. My husband and I have been lucky to have two beautiful children, Denise (12) and Denzel (9). They are my life’s inspiration and motivation.

How did you end up becoming an entrepreneur?

After close to 20 years working for multinational companies, I knew I needed a change. I wanted to see and experience life in a different way, and to do something meaningful for my children. So I took a leap of faith and ditched my regular job for an irregular one.  

Tell us about your business and how it began.

Denise, my firstborn, was the centre of my grand plan. From the tender age of three she’s suffered terribly from eczema. Over the years, we’ve tried countless products in the market, but unfortunately nothing gave her reprieve. It was heart-breaking to see how eczema robbed her of the simple joys in life. Bathing was also a dreary affair – as most bath washes and liquid detergents for eczema-prone skin don’t have any lather, foam or fragrance. No fun at all!

Having worked in the pharmaceuticals industry for almost two decades, I saw first-hand how treatments can make a real difference to people’s lives. This naturally led me to want to develop something for Denise. At the same time, I wanted to make a positive impact on the sustainability of the planet, which my children will inherit one day.

Diese Geschichte stammt aus der July 2023-Ausgabe von Expat Living Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 2023-Ausgabe von Expat Living Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS EXPAT LIVING SINGAPOREAlle anzeigen
Perfect Pearly Whites!
Expat Living Singapore

Perfect Pearly Whites!

Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.

time-read
2 Minuten  |
November 2024
Save your Spine at Work!
Expat Living Singapore

Save your Spine at Work!

Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.

time-read
4 Minuten  |
November 2024
Festive Fashion Show!
Expat Living Singapore

Festive Fashion Show!

As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!

time-read
1 min  |
November 2024
Finding Eco-Luxury in Fiji
Expat Living Singapore

Finding Eco-Luxury in Fiji

Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!

time-read
3 Minuten  |
November 2024
48 Hours in Patong
Expat Living Singapore

48 Hours in Patong

CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.

time-read
5 Minuten  |
November 2024
Ticket to Thailand
Expat Living Singapore

Ticket to Thailand

Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!

time-read
2 Minuten  |
November 2024
Laying Out Memories Through Food
Expat Living Singapore

Laying Out Memories Through Food

YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.

time-read
4 Minuten  |
November 2024
Curry, Spice & Everything Nice
Expat Living Singapore

Curry, Spice & Everything Nice

Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!

time-read
4 Minuten  |
November 2024
Is It Really Backed Up in the Cloud?
Expat Living Singapore

Is It Really Backed Up in the Cloud?

SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.

time-read
2 Minuten  |
November 2024
A Musical Community
Expat Living Singapore

A Musical Community

The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.

time-read
2 Minuten  |
November 2024