THE LUXURY WATCH market was hit by a perfect storm in 2020: Supply was low, demand was high, hype was rampant, and lots of people were stuck home with money to burn. Record-breaking auction results and skyrocketing prices on the secondary market-fed by the rise of watch-oriented social media-caused a horological frenzy in which everyone and their brother fancied themselves collectors, speculators, and experts.
It's also the year I launched Dimepiece, my femme-forward watch platform. I'd spent the previous year newly fascinated by timepieces after a brief stint working at Sotheby'sbut not seeing myself, a rookie to horology, at all represented.
I arrived just in time. Because that wild year also inspired a new set of women to kick open the door to this historically male-dominated arenaand those who have been here the whole time are enjoying the cultural (and financial) shift.
According to Deloitte's 2023 Swiss Watch Industry Study, "the untapped potential of the female watch buyer is significant." Women are making more money (in this economy?!) and making more luxury watch purchases than ever before.
Deeming women-fully half the human population-as an "untapped" growth market seems somewhere between obvious and oblivious, but also leaves out the other half of the equation: Women are only just now becoming leaders and voices in the watch world. This is a centuries-old industry built on a love of the old ways. Plus, it's dominated by Switzerland. In one canton in that tiny, beautiful country, women weren't even allowed to vote in local elections until 1991. Nineteen ninety-one!
To capture the spirit of this exciting moment and to understand how the watch world can build off of this female-powered momentum, I sat down with three women who've become major players in horology.
Diese Geschichte stammt aus der March 2024-Ausgabe von GQ US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von GQ US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Why Does Everyone Have Big, Fake White Teeth Now? - Veneers were once a dirty secret. Now they're the new luxury status symbol, and the famous and wealthy are flocking to Hollywood's favorite dentist in search of ever more perfect teeth.
Early one afternoon in August, at his office on the ninth floor of the Camden Medical Arts building in Beverly Hills, Dr. Kevin Sands slipped on a black surgical mask and latex gloves before peering into the mouth of a sleeping princess. Instead of standard medical scrubs, he wore black Amiri slacks, a matching James Perse T-shirt, and Nike sneakers designed by Travis Scott. On his left wrist was a Patek Philippe Aquanaut with a khaki green dial and matching strap. The watch cost just over $50,000, which is about a third of what her royal highness was paying to have 28 perfect-looking cosmetically enhanced teeth restored with a new set of handmade porcelain crowns and veneers.
'90s-Inspired Sneakers Have Never Looked This Fresh - The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style.
The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style. The sport-style sneaker, once confined to the court, made its way to the streets, becoming a style staple of everyday life. With its enduring influence, this historic moment continues to shape fashion choices of the supremely stylish, even today. It's this beloved nostalgia for the past that inspired the latest sneaker from Golden Goose: the cutting-edge yet perfectly retro Forty2.
Paul Mescal Enters the Arena - The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
From Budapest to Guadalajara With Mexico's F1 MEGASTAR
FORMULA 1 drivers like to say that there is very little race car driving involved in driving race cars these days.
GRIN
Artist Chase Hall paints his canvases with coffee, making large-scale works that examine mixed-race identity in America. Now, on the eve of the biggest show of his career, Hall is reconciling his fractured past with his blindingly bright future.
can THESE GUYS MAKE ROCK Bands COOL AGAIN ???
When FONTAINES D.C. were living in Dublin and making their first album, Dogrel, the five band members would pile into drummer Tom Coll's car and blast their freshly recorded songs through the speakers.
VAGES RISING
No place in America is more prone to reinvention-and Las Vegas is new all over again. New food, new art, new sports, new heat, and, yes, new Sphere. We sent BRETT MARTIN to take stock of the great American city of the future-and find out whether this Vegas is the best version yet.
THE SEASIN OF THE NOVA KNICKS
LIKE SO MANY College friends, Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges were resigned to going their separate ways after school.
The Original! Reversible! Luxury Sport Watch!
Three new versions of Jaeger-LeCoultre’s legendary Reverso arrive just in time for the resurgence of this unsung icon of sport-watch history.
Can Anyone Catch Lamar Jackson? - There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback
There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback like he's the football version of Paul Bunyan, if Bunyan ran the 40-yard dash in 4.3 seconds.
