Madras-plaid, originating in the 13thcentury fishing village of Madras, India, began as a lightweight, breathable fabric ideal for the sweltering summers on the southeastern coast of India. Initially used by the labour class, this handwoven textile, also known as Bleeding Madras, became quite famous for its unique characteristic of its bleeding colour with every wash.
The fabric’s journey to global fame began when Elihu Yale, then Governor of Madras, donated the checks to Yale College. After that, it just spiralled from there—by the late 19th century, Sears popularised Madras shirts in the USA.
By the 1950s, it was a staple among Ivy League students and affluent holiday-goers. In 1958, Brooks Brothers introduced Madras checks to the American market, further boosting its popularity.
Trickling down over the years, the fabric has become synonymous with prestigious fashion, being featured in collections by Ralph Lauren and J. Crew. Even brands like Hermès, Tory Burch, Dior, and Gucci continue to showcase Madras’ plaid in their creations. However, Madras-plaid is just one striking example of how India’s profound influence on global fashion — its exquisite craftsmanship and diverse textiles — has often been overlooked or underappreciated through the ages.
Diese Geschichte stammt aus der GlobalSpa Made In India-Ausgabe von GlobalSpa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der GlobalSpa Made In India-Ausgabe von GlobalSpa.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Fashion With A Conscience
How India's $50 Billion Fashion Industry Is Embracing Sustainability, One Stitch At A Time.
Aloe Vera The Miracle Healer
Aloe Vera's Versatile Properties Have Earned It A Place In Holistic Wellness Practices Worldwide.
ZURICH THROUGH A VEGAN LENS
IN ZURICH, THE OPPORTUNITY BECKONS TO MOVE BEYOND BASIC SUSTAINABLE DINING NORMS.
FLEX THE FLIP
SAMSUNG GALAXY Z FLIP6 IS A MODERN FLIP-PHONE EQUIPPED WITH ALL THE TECH YOU WOULD EXPECT, INCLUDING AI CAPABILITIES.
A CONSCIOUS LIFE
AMALA EARTH EXPLORES THE ART OF EMBRACING CONSCIOUS LIVING IN EVERYDAY LIFE.
PLANET-CARE & SELF-CARE
YOUNG INDIA IS LOOKING AT THE BEAUTY INDUSTRY FROM A MUCH WIDER LENS, ATTRIBUTING IT NOT JUST TO SELF-EXPRESSION BUT APPROACHING IT WITH MINDFUL SENSIBILITY.
FOR PLANET, BY PEOPLE
THE ROLE OF NEXT GEN MATERIALS FOR A SUSTAINABLE PAPER PACKAGING OF BRANDS.
SWEET & SAVOURY
FROM ODISHA TO THE WORLD, A CULINARY ADVENTURE AT LYFE HOTELS, BHUBANESWAR!
SUSTAINABLE IS BEAUTY-FUL
IN THE BAFFLING WORLD OF SKINCARE INGREDIENTS, WHERE IS THE BEST PLACE TO START SEEKING SUSTAINABLE SKINCARE?
PLANET POSITIVE PROPERTIES
FROM THE ROYAL RAFFLES IN UDAIPUR TO ZHIWALING HERITAGE IN BHUTAN, HOTELS ARE TAKING ECO-FRIENDLY INITIATIVES SERIOUSLY.