In 1985, Welspun Living, the popular Mumbai-based home textile brand opened its first mill in Palghar, a small town between Mumbai and Gujarat, exporting its offerings around the world. Today, the textile unit has grown into a global conglomerate spanning across more than 50 countries. The brand found great success on international shores, where it has expanded considerably and is a market leader today. Its journey from a small unit in Gujarat to being a global leader in the home textile industry has been powered by innovation, resilience, and a commitment to a smarter and sustainable future.
Teaming up with The Walt Disney
Last year, Welspun entered into a deal with The Walt Disney, which has resulted in beloved characters from the animated world of Disney, Pixar, Marvel, and more come to life on vibrant bed linen including pillows, throws, and blankets in addition to bath linen. The brand has helped Welspun to penetrate deeper into geographies like UK, Europe and South Africa.
Collaboration with Martha Stewart
Welspun Living has also worked with hospitality doyen Martha Stewart, and joined hands with her to exclusively produce her home linen segment inspired by her personal décor style, from inviting farmhouse aesthetics or sophisticated minimalism. The diverse designs are at once luxurious and accessible, crafted in bright colorways and beautiful patterns. Some of the standout pieces include plush, soft towels - Martha's favorite, and a stunning bedding range.
To further strengthen their association, Martha was hosted by the brand during her visit to India last year, where she got a tour of the brand's production facilities and its sustainable practices as well as a taste of the country's rich cultural, crafts, and textile heritage. This solidified Stewart's interest in partnering with companies that align with her goal of responsibility and excellence.
Diese Geschichte stammt aus der March 2024-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von Harper's Bazaar India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Magic Of Magnesium
This miracle mineral can be your ticket to better health.
Filler Fatigue
With worries about facial distortion and a shift towards the natural, is it time to sav goodbye to these corrective tweaks?
Mind-Skin Connection
Is il possible for your skincare to communicate with your brain:
Tailored for the Game
Fashion meets sports as U.S. Polo Assn. names Sawai Padmanabh Singh of ol Jaipur’ s royal family its global ambassador.
Reimagined Classic
Louis Vuitton launches the Neverfull Inside Out bag, transforming the icon into a fully reversible tote.
Italian Muse
Guecr's new high jew ellery collection isa stroll through the country’s picturesque gardens.
Co Gs Art Post, Gas Art Pas New CELSIOR Net Lay the show Neking ble e dh PATRON An TH Fotal 24 ANAR Romantics
Romcoms might not have prepared me for modern dating, but they offered a timeless sartorial guide to falling in love.
Making a Case for India's Ingenuity
William Dalrymple says The Golden Road is an extraordinary story but also the most challenging book he has written in the last two decades.
On My Playlist
Playback singer turned indie-pop artiste Dhee talks about music, identity, and empowering a new generation.
Explicitly Bold
The latest lipstick range by Nars is designed to empower wearers with colour and confidence.
