SPATIAL HEAVEN

Couturier JJ VALAYA talks to Bazaar India Editor NANDINI BHALLA, about his maison and what inspires him to create.

- NANDINI BHALLA

Nandini Bhalla: JJ, what inspired you to launch your beautiful—and all-embracing—maison?

JJ Valaya: “Most people are unaware that about 27 years ago, I created a similar space called JJ Valaya Life—it was not as detailed, but witnessed 15 beautiful years. Cut to 2019, I took a sabbatical for two years with an idea to create something that’s missing in India. No couture house had created a cohesive space in an urban setting that would reflect the values of the JJ Valaya brand across disciplines. I was clear that I wanted to focus on my three primary loves—fashion, home, and photography. This is how The World of Valaya came into being. ”

NB: Tell us how brand Valaya evolved...