WOMEN WHO LEAD

Bazaar India speaks to 20 female leaders in different fields from fashion and content creation to entrepreneurship and strategyabout their journeys, their learnings, and what needs to be done for more women to be in positions of power.

- NANDINI BHALLA

VINEETA SINGH,

CO-FOUNDER & CEO, SUGAR COSMETICS

We started our business over a decade ago with the mission of being the most cherished beauty brand for young, working women. Today, women all over the country have more access to the Internet and greater control over what’s being consumed. In fact, they make up over 25 percent of the workforce in the country. Our mission has now expanded to being more innovative and inclusive. We are amongst the top three brands in India in the make-up category...and our goal is to be the largest make-up brand in India.

We make sure that our team factors in regional conditions, Indian aesthetic, and global trends in all our launches. I am extremely proud that there are more than 2,000 women working at Sugar! During the pandemic, we did not lay off a single employee, and, instead, concentrated on growing, launching new products, and doing more. Partnering with all these young women— and, of course, men—was a great learning opportunity and provided me the chance to give back to the community, which is very crucial.