HOW INDIAN ALCOHOL BRANDS ARE MAKING A MARK IN THE GLOBAL ALCOBEV INDUSTRY

Over the past few years, the Indian alcohol industry has experienced a significant transformation, with homegrown brands rising to the occasion and making their presence felt not just in India but also on the global stage.

- Aditi Malhotra

The Indian alcobev (alcoholic beverages) market, once dominated by international names, is now witnessing a surge of local players innovating, crafting premium products, and gaining recognition worldwide. This success story is driven by multiple factors, including changing consumer preferences, creative product innovations, and a growing focus on quality and craft.

Here's a closer look at how Indian alcohol brands are making a mark in the alcobev industry globally:

1. Focus on Craft and Quality

One of the key factors behind the success of Indian alcohol brands in the global market is their emphasis on quality and craftsmanship. Traditionally, the perception of Indian alcohol products was that of mass-produced, low-cost spirits and beers. However, the narrative is changing as Indian companies shift their focus toward crafting high-quality products that can compete with international offerings.

These brands are paying close attention to sourcing premium ingredients, using traditional and artisanal methods, and adhering to global quality standards. Be it whisky, gin, or rum, Indian brands are creating small-batch, craft beverages that cater to an increasingly sophisticated audience, both locally and globally.

2. Leveraging Indigenous Ingredients and Flavors

Indian alcohol brands have a unique advantage-they can tap into the rich heritage of Indian spices, botanicals, and flavors. Drawing inspiration from India's diverse agricultural bounty, many of these brands are infusing their products with local ingredients such as cardamom, cinnamon, turmeric, and various herbs to create distinct flavor profiles.