ON THE GO

Presenting watches suited for active lifestyles at LVMH Watch Week 2023, TAG Heuer CEO FRÉDÉRIC ARNAULT talks to Florey D Mikil about the technology that drives the brand's watch development.

- Florey D Mikil

TO CREATE WATCHES THAT GO THE EXTRA MILE, TECHNOLOGICAL ADVANCEMENTS MUST BE APPLIED. AT THE SAME TIME, TRADITIONAL WATCHMAKING THAT HAS BEEN PERFECTED FOR DECADES, IF NOT CENTURIES, SHOULDN’T BE NEGLECTED. CAREFUL BLENDING OF THESE TWO IS WHAT HELPS CRAFT WATCHES THAT WILL STAND THE TEST OF TIME.

“We want to invest further in our solar technology, as we believe that it holds a strong appeal,” says TAG Heuer CEO Frédéric Arnault, gesturing to the Aquaracer Professional 200 Solargraph set on the table in front of us. “As you can see, it is very thin, thanks to the quartz movement that we have made slimmer. It’s also very light because of the full sandblasted titanium grade 2 that makes up its 40 mm case and bracelet.”