ZERO WASTE WONDERS
Prestige Malaysia|August 2022
In business for over 70 years, CEO Jean Cassegrain tells us about LONGCHAMP'S journey in promoting zero waste with the launch of the new Le Pliage® Re-Play collection
ZERO WASTE WONDERS

Longchamp's signature Le Pliage Ⓡ gives us more reasons to love it with a new collection called Le PliageⓇ Re-Play that utilises stocks of leftover canvas to champion no waste.

Consisting of three formats - a spacious vertical tote, a small shoulder bag, and an on-trend belt bag - each bag combines two different colours of end-of-the-roll nylon canvas from a previous production with a third colour of Russian leather trim.

The result is a vibrant collection that comes in nine different colour combinations, and once the stocks of canvas and leather are used up, these bags will not be reproduced, truly making them limited edition pieces that are also environmentally friendly. During his visit to Kuala Lumpur, we ask Longchamp CEO Jean Cassegrain how the maison has evolved over the years, its journey in promoting no waste and why the Le PliageⓇ has remained iconic over the years.

The world, and not to mention the fashion world, is constantly evolving. How does Longchamp stay relevant today whilst still maintaining the core values of the brand?

Diese Geschichte stammt aus der August 2022-Ausgabe von Prestige Malaysia.

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Diese Geschichte stammt aus der August 2022-Ausgabe von Prestige Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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