Once upon a time - around 60 or 70 years ago, in fact - Maseratis were among the coolest cars on the planet. The Modena-based company's beautiful road machines were at least as sought-after by the rich, famous and powerful as those made by its Italian arch-competitor, Enzo Ferrari, just a few kilometres down the road in the village of Maranello.
Prince Rainier III of Monaco drove one his 3500 GT Touring Superleggera was a particular favourite in an impressive car collection - as did the Aga Khan IV, Frank Sinatra, and the actors Lawrence Olivier, Tony Curtis and Rock Hudson. At roughly the same time, the company's 250F was also cleaning up in top-class motorsport in the hands of such legendary drivers as JuanManuel Fangio and Stirling Moss; according to the latter: "The nicest Formula 1 car to drive was probably the Maserati 250F."
Glamour and competition success, however, weren't sufficient in themselves to sustain the business. Maserati pulled out of direct involvement in motorsport in 1957 after a terrible crash that marred the Mille Miglia endurance race. By the late 1960s, the Orsi family, who'd bought the company in 1940, gave up trying to keep it afloat by themselves and sold a majority share to the French brand, Citroën. And that was only the first in a long succession of crises and changes of direction and ownership (for six years, until 2005, the company was even owned by its former rival Ferrari, which still makes some of Maserati's engines today).
Diese Geschichte stammt aus der September 2023-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2023-Ausgabe von Prestige Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Sailing Into A Dream
Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.
Here Come The Sun Seats
Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.
ABSOLUMENT FAB
France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.
Through the Director's Lens
Filmmaker JIA ZHANGKE and his protégé RAFAEL MANUEL share their perspectives on life, cinema and their current projects.
THE CUTTING EDGE
Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.
Spheres of Power
Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.
Horological Masterpieces Reimagined
Beyond the wrist, these timekeepers transcend all traditional boundaries.
WILD IMAGINATION
Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.
READY FOR ACTION
The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.
THE RIGHT ANGLES
Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.