Feminine Strength

From creating exceptional ladies' timepieces, to partnering with female personalities who are superstars in their respective fields, Richard Mille goes above and beyond in its Celebration of the Modern Woman.

- BRUCE SCOTT

"Although technology, innovation and creative boldness are the cornerstones of Richard Mille, our adventure is, above all, a family story," says Amanda Mille, brand and partnerships director at Richard Mille. "By giving his own name to the company he founded, my father demonstrated the importance he attaches to human relations from the outset."

A respect for individuals, and what they can contribute, is deeply rooted in the business ethos of this Swiss luxury watchmaker; perfectly illustrated by the way in which women are treated with equal importance throughout the many facets of the company. Amanda's own high-ranking position on the corporate hierarchy is a perfect example, as are the personalities she engages - from the worlds of sport and the arts - to represent this prestigious haute horlogerie brand.

Among Richard Mille's formidable female brand partners are actress Michelle Yeoh, Oscar nominee for the current box-office sensation Everything Everywhere All at Once; Ukrainian-born high jump champion Yuliya Levchenko; Belgian-born star athlete Nafissatou Thiam; and golf sensation Nelly Korda, who at 15 was already competing in the US Women's Open. The stable of leading sports figures also includes two prominent equestrians, namely German-born dressage champion Jessica Von Bredow-Werndl, and France's champion showjumper Flore Giraud.