Why Is Twitter So Important?
Reader's Digest UK|October 2022
James O'Malley on the cultural significance of the microblogging giant
James O'Malley
Why Is Twitter So Important?

BACK IN APRIL, Elon Musk, the world's richest man, made a dramatic attempt at a hostile takeover of Twitter, for a cool $44 billion. That's a lot of money, even for a billionaire tycoon, and the takeover attempt quickly descended into public mud-slinging and court battles. But whoever wins (we're not going to know for some time), I think the most interesting part of the story is the more fundamental question: why would Musk even want to buy Twitter in the first place?

If you look at the size of Twitter, its appeal isn't obvious. The company makes a relatively meagre profit each year, and in terms of the number of users, Twitter is a relative minnow among social media networks. It has around 436 million users every month, which isn't nothing but is also a long way behind the likes of Facebook (near three billion), Instagram (two billion), and TikTok (one billion).

So why does Musk want to spend a considerable slice of his own enormous fortune on a social network that not many people, in the grand scheme of things, actually use?

Diese Geschichte stammt aus der October 2022-Ausgabe von Reader's Digest UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 2022-Ausgabe von Reader's Digest UK.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS READER'S DIGEST UKAlle anzeigen
EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME
Reader's Digest UK

EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME

Do you want to save 1.5 seconds every day of your life? According to the dishwasher expert at the consumer organisation Choice, there’s no need to insert the dishwashing tablet into the compartment inside the door.

time-read
3 Minuten  |
Reader's Digest May 2024
May Fiction
Reader's Digest UK

May Fiction

An escaped slave's perspective renews Huckleberry Finn and the seconds tick down to nuclear Armageddon in Miriam Sallon’s top literary picks this month

time-read
1 min  |
Reader's Digest May 2024
Wine Not
Reader's Digest UK

Wine Not

In a time of warning studies about alcohol consumption, Paola Westbeek looks at non-alcoholic wines, how they taste and if they pair with food

time-read
3 Minuten  |
Reader's Digest May 2024
Train Booking Hacks
Reader's Digest UK

Train Booking Hacks

With the cost of train travel seemingly always rising, Andy Webb gives some tips to save on ticket prices

time-read
4 Minuten  |
Reader's Digest May 2024
JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN
Reader's Digest UK

JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN

Here, far from the crowds, in opal clarity, from May to September, the sun knows no rest. As soon as it’s about to set, it rises again

time-read
8 Minuten  |
Reader's Digest May 2024
My Britain: Cheltenham
Reader's Digest UK

My Britain: Cheltenham

A YEAR IN CHELTENHAM sees a jazz festival, a science festival, a classical music festival and a literature festival. Few towns with 120,000 residents can boast such a huge cultural output!

time-read
6 Minuten  |
Reader's Digest May 2024
GET A GREEN(ER) THUMB
Reader's Digest UK

GET A GREEN(ER) THUMB

Whether you love digging in the dirt, planting seeds and reaping the bounty that bursts forth, or find the whole idea of gardening intimidating, this spring offers the promise of a fresh start.

time-read
6 Minuten  |
Reader's Digest May 2024
Under The GRANDFLUENCE Suzi Grant
Reader's Digest UK

Under The GRANDFLUENCE Suzi Grant

After working in TV and radio as an author and nutritionist, Suzi Grant started a blog alternativeageing.net) and an Instagram account alternativeageing). She talks to Ian Chaddock about positive ageing”

time-read
3 Minuten  |
Reader's Digest May 2024
Sam Quek: If I Ruled The World
Reader's Digest UK

Sam Quek: If I Ruled The World

Sam Quek MBE is an Olympic gold medalwinning hockey player, team captain on A Question of Sport and host of podcast series Amazing Starts Here

time-read
3 Minuten  |
Reader's Digest May 2024
Stand Tall, Ladies
Reader's Digest UK

Stand Tall, Ladies

Shorter men may be having their moment, but where are the tall women?

time-read
3 Minuten  |
Reader's Digest May 2024