NOTHING ESCAPES THE attention of Boucheron CEO Hélène Poulit-Duquesne. Not even the shade of aquamarine moire wallpaper that sheathes the VIP room of the brand’s newly refurbished boutique at Marina Bay Sands. “I try my best to make our boutiques in each city unique,” she explains. “I even select the fabrics myself.”
Ever since Poulit-Duquesne joined the French high-jewellery brand in 2015, she has made it her mission to honour the legacy of its founder Frédéric Boucheron. A fastidious, bold and inventive jeweller with a keen sense of style, Frédéric was the toast of Parisian high-society in the mid-19th century, revered for his experimental and extravagant creations.
Armed with a similar eye for detail and penchant for innovation, Poulit-Duquesne has proven to be a catalyst for change at Boucheron. From reaffirming the company’s position as a cutting-edge high jewellery brand and expanding its presence in Asian markets, to forming a research and development team to roll out forward-thinking creations together with creative director Claire Choisne, Poulit-Duquesne believes that change should be the only constant— especially for a brand that is as steeped in history as Boucheron.
Why is it important for you to be so involved with every boutique’s refurbishment?
The manner in which we welcome our clients reflects a lot about who we are. I visit luxury boutiques around the world and they all look the same. It is a terrible thing when you don’t even remember what it is you saw in Tokyo or Beijing.
Diese Geschichte stammt aus der February 2024-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2024-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
BREAKING DOWN WALLS
Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.
Aged Gracefully
The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.
This Month's Feed
Only the best dining and drinking spots in Singapore.
Small-scale Thinking
Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.
Todd Snyder Is Exactly Where He Wants To Be
\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"
Depp Dive Into Sauvage
Johnny Depp on music, scents and the mystique of creativity.
Time For Poetry
Pascal Raffy on his love affair with the 202-year-old house of Bovet.
One of a Kind
The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.
P For Personality
Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.
The Short-hop-adventure-craft Category Takes Off
Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.
