NOTHING ESCAPES THE attention of Boucheron CEO Hélène Poulit-Duquesne. Not even the shade of aquamarine moire wallpaper that sheathes the VIP room of the brand’s newly refurbished boutique at Marina Bay Sands. “I try my best to make our boutiques in each city unique,” she explains. “I even select the fabrics myself.”
Ever since Poulit-Duquesne joined the French high-jewellery brand in 2015, she has made it her mission to honour the legacy of its founder Frédéric Boucheron. A fastidious, bold and inventive jeweller with a keen sense of style, Frédéric was the toast of Parisian high-society in the mid-19th century, revered for his experimental and extravagant creations.
Armed with a similar eye for detail and penchant for innovation, Poulit-Duquesne has proven to be a catalyst for change at Boucheron. From reaffirming the company’s position as a cutting-edge high jewellery brand and expanding its presence in Asian markets, to forming a research and development team to roll out forward-thinking creations together with creative director Claire Choisne, Poulit-Duquesne believes that change should be the only constant— especially for a brand that is as steeped in history as Boucheron.
Why is it important for you to be so involved with every boutique’s refurbishment?
The manner in which we welcome our clients reflects a lot about who we are. I visit luxury boutiques around the world and they all look the same. It is a terrible thing when you don’t even remember what it is you saw in Tokyo or Beijing.
Diese Geschichte stammt aus der February 2024-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2024-Ausgabe von Robb Report Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Building Lasting Legacies In Asia
Julius Baer’s commitment to long-term client partnerships is key to its success in helping clients in the region realise their wealth ambitions.
Empowering Generations Of Wealth Owners
Serving one-quarter of the world’s billionaires globally, Citi Private Bank offers a time-tested approach to preserving and growing family wealth, seeking to help legacies flourish for generations to come.
This Month's Feed
Only the best dining and drinking spots in Singapore.
SUSTAINABILITY ON THE GREENS
The general manager and director of agronomy at Sentosa Golf Club, Andrew Johnston, reflects on his tenure at one of Asia’s elite golfing destinations.
Best of the Best - Wine
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Travel
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Home
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Technology
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Style
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.
Best of the Best - Jewellery
Lounging in a Maldivian resort, wine-tasting in Bordeaux, putting a sports car through its paces at Sonoma Raceway, curating the best watches from Geneva, perusing the top menswear accoutrements in Milan, testing cutting-edge yachts in Monaco. The life of a Robb Report editor may sound glamorous, but-actually, we can't argue there. Even so, separating the wheat from the chaff is no small task in the luxury realm, since even the chaff can be mighty impressive. In our 36th annual Best of the Best issue, we again offer our assessment of the past year's most exemplary products, places and experiences. And yes, edition number 37 is already underway.