Wesley Ng

The Casetify entrepreneur reveals how Gen Z and millennial consumer trends drive his business and how his company empowers hundreds of creatives around the world

- Tara Sobti

Wesley Ng is the founder and CEO of Casetify, the much-loved tech accessories brand.

How does your business make a difference?

We make a difference in our users’ daily lives; we impact the livelihoods of many artists; and our work impacts the environment too.

Casetify thinks about phone cases as blank canvases. A phone case is where a person can show their individuality, their passion and personality. To achieve that, we partner with creative people around the world to find designs that connect with our users. Casetify supports more than 300 designers on our platform by sharing profits with them each time a user buys a case with their design.

Apart from self expression, most of our phone cases are made with up to 90 per cent upcycled plastic that we collect through our re-Casetify programme [which collects old phone cases and upcycles them and operates in Hong Kong, Japan, South Korea and the US].

What do you put your success down to?

Firstly, originality: the product I created when I started Casetify was quite different from other options in the market. I didn’t let that stop me. I went in with the mindset that it’s best to stay unique.