Upon the death of his grandmother in 1965, an eager 20-year-old Piero Ferrari first joined the company of his birthright. His father, the marque’s legendary founder Enzo Ferrari, followed his beloved mother’s wish as written in her will and initiated Piero’s time in Maranello; famously decreeing that Piero start at the bottom and work his way up the various departments of the Scuderia and motorsports divisions.
Half a century later, Piero is now not only the marque’s Ambassador, but its Vice Chairman, with responsibility for Ferrari Classiche, the brand’s vaunted restoration program – making Piero the literal conduit bridging the classic era of Ferrari with the modern one. In that time the Italian businessman has also invested heavily in Piaggio Aero Engineering and yacht builders Ferretti Group, fortifying his regard not just on asphalt but in the air and sea as well.
Now as Ferrari celebrates its Diamond (75th) Anniversary, we were given the opportunity to speak with Piero about the shining past, flourishing present and promising future of the Prancing Horse. From his early days helping launch the Dino 166 Sport, to memories of his father and the electrified promise of the coming decades, we hear it straight from Enzo’s only living son.
What are your current responsibilities at Ferrari?
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Diese Geschichte stammt aus der October 2022-Ausgabe von MAXIM New Zealand.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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