One of Patek Philippe's most enduring company slogans: "You never actually own a Patek Philippe. You merely look after it for the next generation," was introduced when the company launched its "Generations" campaign in 1996. Trust the Swiss to know a thing or two about the power of legacy, and how to honour and preserve it. But the idea of inheritors turning conservators is not limited to the rarefied world of haute horology alone. All of Switzerland prides itself on its legacy and joins hands to preserve it for future generations. In fact when it comes to leading the way towards a sustainable future, the Swiss are generations ahead of the rest-marking it the Swisstainable way.
Not only are they champions at recycling, but also boast impressive water and air quality even by global standards. The waters of Lake Zurich are so pristine, not only can you swim in them, but it is allegedly potable! In fact, all 1,200 public fountains in Zurich offer fresh, crystal clear drinking water, and may I add delicious, to the mix. It is this delightful repository of nature's bounty that Swiss programmes are specifically aimed at with low-emission mobility, targetted greening with pedestrian zones and shops that foster mindful consumption with selected products that promote local goods restricting carbon miles. Whether it's Zurich, Lucerne or any other, Swiss cities have adopted forward-looking projects, not just reserved for locals, but even those that partner with travellers to promote mindful and responsible tourism.
For travellers, the measures are often presented as part of the city experience. From promoting public transport via eco-friendly trams, or their impressively connected rail network-believed to be one of the densest in the world to walking tours that include a tour of locally run shops selling handicrafts and regional products, sustainable practices are a way of life in Switzerland.
Diese Geschichte stammt aus der December 11, 2023-Ausgabe von India Today.
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Diese Geschichte stammt aus der December 11, 2023-Ausgabe von India Today.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
SPIRITUALITY - THE GURUS OF COOL
Among the cult Indian gurus, no one had a bigger hold on western minds than 'Osho' Rajneesh. He's also perhaps the role model for the enterprise-building gurus of today
RETAIL SHOPPING - THE MALL MANIA
Shopping malls, a 1990s innovation in India, changed the way the Indian middle class shops. Their success now lies in being 'shoppertainment' destinations, offering something for everyone
CULINARY RENAISSANCE, 1978 - TANDOORI NIGHTS
ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
INDIAN WRITING IN ENGLISH - REVENGE OF THE NATIVE
Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
INDIAN ART - A BRUSH WITH GOLD DUST
The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
FESTIVAL OF INDIA, 1982 - CULTURE CAPITAL
The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
For ages, the film song ruled. Nothing else was audible. Then came Nazia, charioteered by Biddu, and Indian ears went into a pleasant madness. Literally, Disco Deewane. A whole genre was born
SHOLAY 1975 - THE BIRTH OF THE FANDEMIC
India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues
