The Pleasure Squad
India Today|12th August, 2024
With the new crop of sex-ed content creators gaining popularity on social media, India is finally getting ready to unlearn the years of conditioning around sex and sexuality
Geetika Sachdev
The Pleasure Squad

When I was young, the Aamir Khan-starrer Raja Hindustani featured a kiss between the lead pair. As Khan and Karisma Kapoor leaned closer, the camera panned out further and further. It was implied that they were kissing but you couldn’t see the act in detail,” recalls Dr Tanaya Narendra, an internationally-trained medical doctor, author, embryologist, and scientist, popularly known as dr_cuterus on social media channels.

“Cut to today, when Gehraiyaan’s trailer came out a few years ago; it was nothing but a montage of kissing scenes. It’s heartening to see that the greater conversation around sexuality and intimacy has shifted, which is leading to this change,” she adds.

Whether it’s the acceptance of films like Thank You For Coming or Lipstick Under My Burkha where women’s pleasure is at the forefront, or the growing popularity of content creators on social media who are demystifying sex and sexuality—it’s clear that India is gradually warming up to a sexual awakening.

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