In a cinematic narrative that showcased the tableau of contemporary Indian luxury in all its glory, Longitude77 finally breathed life in a slosh of amber gold, captured in a thousand glasses that clinked together in crystal symphony at DLF Golf & Country Club, Gurugram on December 13. As the muse fused with the matter and subject and symbolism waltzed the night away. Spice caught up with Kartik Mohindra, Chief Marketing Officer & Head Global Business Development at Pernod Ricard India to figure out the drama behind the dram, compelling storytelling aside. "It's been a dream in the making for seven years now," he says. "Sometimes, that's how long it takes to make a quality product and build a quality brand. Even though the wait has been long, it is over and the moment of reveal is finally here."
Why an Indian single malt?
Diese Geschichte stammt aus der January 01, 2024-Ausgabe von India Today.
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Diese Geschichte stammt aus der January 01, 2024-Ausgabe von India Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Killer Stress
Unhealthy work practices in Indian companies are taking a toll on employees, triggering health issues and sometimes even death
Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world
