WIND IN THE WILLOW
India Today|September 18, 2023
THE KASHMIR WILLOW, LONG CONSIDERED AN INFERIOR BAT TO ITS ENGLISH COUNTERPART, HAS FINALLY HIT THE SWEET SPOT. BUT A SHORTAGE OF WILLOW TREES IN THE VALLEY THREATENS TO UNDO THAT HARD-EARNED RECOGNITION
Moazum Mohammad in Halmulla
WIND IN THE WILLOW

Fawzul Kabeer looks a tad overwhelmed, guiding workers at his cricket bat manufacturing unit at Halmulla in south Kashmir's Anantnag, as they fine-tune the ones ready for despatch. "We have to ready 300 cricket bats for 20 international players in this World Cup. Half the order is complete but we are working late into the evenings to get the rest ready," says Kabeer, whose unit is the only one in the Valley to meet ICC (International Cricket Council) specifications for cricket bats. Cricketers from three teams-Sri Lanka, Bangladesh and Afghanistan-will be playing the ICC one-day international cricket World Cup in October with bats produced by his company, which goes by the modish name GR8 Sports.

"It is a proud moment for our industry," says Kabeer. "For the first time, bats from our unit will be used in an ODI World Cup. It will end the monopoly of the English willow." Until last year, there was no sign of the Kashmir willow in international cricket. English willow was the preferred bat of choice in cricket-playing countries for its knock, grain, light weight and a blade that would not splinter easily. "We would get money for the raw material, but no recognition," recalls the 31-year-old Kabeer, whose father, the late Abdul Kabeer Dar, set up the unit in 1974. "We would ship trucks of clefts (semi-finished bats) to big brands in Meerut and Jalandhar." Kabeer's entry into the business in 2010 slowly turned things around. He travelled to Australia, England and West Asia to explore business opportunities. It taught him a few things. "No one was aware about our industry, nor did cricketers use the Kashmir willow," he says. "We were ignorant about branding and the international guidelines for bats. We didn't know anything, not about the sweet spot, balance, length, breadth...nothing." The T20 World Cup in October last year changed things.

Diese Geschichte stammt aus der September 18, 2023-Ausgabe von India Today.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 18, 2023-Ausgabe von India Today.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS INDIA TODAYAlle anzeigen
Killer Stress
India Today

Killer Stress

Unhealthy work practices in Indian companies are taking a toll on employees, triggering health issues and sometimes even death

time-read
10+ Minuten  |
November 25, 2024
Shuttle Star
India Today

Shuttle Star

Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia

time-read
1 min  |
November 25, 2024
There's No Planet B
India Today

There's No Planet B

All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8

time-read
2 Minuten  |
November 25, 2024
AMPED UP AND UNPLUGGED
India Today

AMPED UP AND UNPLUGGED

THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'

time-read
2 Minuten  |
November 25, 2024
A Musical Marriage
India Today

A Musical Marriage

Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings

time-read
2 Minuten  |
November 25, 2024
THE PRICE OF FREEDOM
India Today

THE PRICE OF FREEDOM

Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation

time-read
2 Minuten  |
November 25, 2024
Family Saga
India Today

Family Saga

RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta

time-read
2 Minuten  |
November 25, 2024
THE ETERNAL MOTHER
India Today

THE ETERNAL MOTHER

Prayaag Akbar's new novel delves into the complexities of contemporary India

time-read
2 Minuten  |
November 25, 2024
TURNING A NEW LEAF
India Today

TURNING A NEW LEAF

Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.

time-read
1 min  |
November 25, 2024
INDIA'S BEATING GREEN HEART
India Today

INDIA'S BEATING GREEN HEART

Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world

time-read
3 Minuten  |
November 25, 2024