So, how do the most trusted brands stay at the top? Shoppers say detailed descriptions of the products and services help set expectations. Also important: is transparency in business practices and manufacturing while offering fair prices and providing timely customer service.
To help our readers shop more confidently, Newsweek partnered with leading market research firm BrandSpark International to highlight the Most Trusted Awards brand winners in 2024.
The winners were selected based on an extensive survey of shoppers who told us which brands they trust the most, and why. Brands were considered in 10 broad retail sectors: automotive, baby and kids, beauty & personal care, food & beverage, durable home goods, household & cleaning, over-the-counter health, pet care, restaurants and retail, and services.
We hope you find this ranking helpful when selecting trustworthy brands for your household.
METHODOLOGY
Diese Geschichte stammt aus der February 02 - 09, 2024-Ausgabe von Newsweek Europe.
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Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
It is a well-known fact across the globe that the North Korean regime is irrational and unpredictable, but we have been consistent in strengthening our defense posture against the threat from North Korea since the Korean War, and I believe that their conventional capability is much inferior to that of the Korean military.
'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout'
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
Amber Ruffin
A LATE-NIGHT COMEDY SHOW ON CNN? YES, and it's a game show, too.
